Munich. 2024 will see the BMW Group launch the
rollout of its new sales model. It will be introduced across Europe in
several stages, starting with MINI in Italy, Poland and Sweden on 1
January 2024. The remaining European countries will gradually follow,
with BMW scheduled to transition from 2026. The upcoming rollout
represents an important step and will allow all new BMW and MINI
vehicles and nearly-new BMW Group cars to be sold via a genuine agency
model across Europe.
The new sales model will benefit customers, retail partners and the
BMW Group alike. Standard nationwide pricing for identical vehicle
models will ensure price transparency for customers. In addition, as
the transition to the agency model progresses, the BMW Group will
digitalise the entire purchase process, giving customers a choice
between online and physical purchase experiences – and switching
seamlessly between the two. It will all be made possible by an
end-to-end, integrated IT system landscape – plus full access to the
familiar close-knit retail network.
“This transition to direct sales with retail partners is a key
milestone in the realignment of our Sales division, which has been
ongoing since 2020. The new sales model will enable us to communicate
directly with our customers and give the BMW Group a direct customer
interface,” said Pieter Nota, Member of the Board of Management of BMW
AG and responsible for Customer, Brand, Sales. “The aim of our new
sales model is very clearly to increase customer satisfaction and
offer the best premium customer experience in the industry.”
When the new sales model is in place, the BMW Group will continue to
depend on its existing retail network, capitalising on one of its key
strengths as a company: a highly functional and established sales
structure. The new sales model was created in a lengthy process in
which retail partners were actively involved. “I would like to say a
big thank-you to our retailers for their constructive cooperation and
the very positive feedback they have given us by signing 100% of our
MINI agency contracts. That’s clear confirmation of our plans to move
forward together,” said Pieter Nota. The BMW Group expects demand for
personal customer contact to continue in the future, with retail
partners playing a key role.
The agency model offers retailers an attractive and future-proof
foundation for their business as well as greater planning certainty.
They will earn a fixed commission per vehicle sold that is carefully
calculated and takes the full range of factors into account. The same
goes for online purchases, where they will be fully remunerated for
vehicle deliveries. In addition, the new sales model allows them to
focus on providing the best possible customer consultations and care
and offers them access to the BMW Group’s entire stock of vehicles.
Their feedback on the new sales model has been very positive, and all
European retailers have already signed contracts for MINI.
As of today, our customers in Italy, Poland and Sweden can now
make use of our online pre-orders for the new all-electric MINI Cooper
and the new MINI Countryman as part of the new sales model.
If you have any questions, please contact:
BMW Group Corporate Communications
Carolin Bachmann, Communications Sales
Telephone: +49 89 382-38801
Email: carolin.bachmann@bmwgroup.com
Dr Sina Unger, Communications Sales
Telephone: +49 89 382-47564
Email: sina.unger@bmwgroup.com
Eckhard Wannieck, head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24544
Email: eckhard.wannieck@bmwgroup.com
Media website: www.press.bmwgroup.com/deutschland
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
more than 202,000 motorcycles worldwide. The profit before tax in the
financial year 2022 was € 23.5 billion on revenues amounting to €
142.6 billion. As of 31 December 2022, the BMW Group had a workforce
of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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