Munich. The launch communication for the new BMW XM
(fuel consumption combined: 1.7 – 1.6 litres/100 km; combined power
consumption: 34.5 – 33.0 kWh/100 km; combined CO2
emissions: 39 – 35 g/km according to WLTP; data according to NEDC: –
), the first high-performance automobile with M HYBRID drive will be
launched by BMW together with strong, independent and self-confident
creative partners. First and foremost: Naomi Campbell, model, actress,
cultural innovator and one of the most influential figures on the
international fashion scene over the past four decades. With her as
co-creator, the worldwide communication for the market launch of the
BMW XM under the motto “Dare to be You” focuses on a new
dimension of self-confident presence, expressive lifestyle and assured
individuality. The first BMW XM not only makes an extravagant design
statement, but is the pioneer of maximum performance with electrified
drive at the same time.
“The BMW M slogan ‘Dare to be You’ immediately appealed to me
because it describes exactly the confident attitude that is necessary
for progress and positive change,” says Naomi Campbell. With her
strong sense of aesthetics and design, she will be instrumental in the
upcoming projects. As a further highlight of this cooperation, a
one-off model of the BMW XM designed by her will be presented in the
course of 2023.
A timeless icon and committed champion of social change, Naomi
Campbell belongs to that select circle of catwalk stars for whom the
term supermodel was invented. To this day, the British-born daughter
of Jamaican parents uses her presence at international fashion shows
to advocate for more diversity in the fashion business. That is why
she is still considered to be a pioneer for the next generation of
emerging talents in the creative and fashion scene.
Parallel to her career on the catwalks of haute couture, Naomi
Campbell has long been successful as an actress, designer and
entrepreneur. In addition, she supports a variety of charities,
including its new EMERGE initiative to promote the creative talents of
tomorrow, which in 2022 focused in particular on the next generation
of cultural talent on the African continent, as well as UNESCO.
“Naomi Campbell is a woman who goes her own way unswervingly and
has become not only a unique supermodel but also a fascinating
personality,” says Jens Thiemer, Senior Vice President Customer
and Brand BMW. “There are few people who can identify with the
motto ‘Dare to be You’ as strongly as she can.”
The BMW XM will make its debut on global automotive markets in spring
2023 to create a sensation with its expressive design and powerfully
characterful interior with M Lounge in the rear as well as its
stunning performance. BMW M GmbH combines a spectacular vehicle
concept with pioneering drive technology with the independently
developed Sports Activity Vehicle, available exclusively as a BMW M automobile.
Adapted from endurance racing and used for the first time in a
production model, the BMW XM’s M HYBRID drive generates a system
output of 480 kW/653 hp. As a special BMW XM Label Red model (fuel
consumption combined: 1.7 – 1.6 litres/100 km; combined power
consumption: 34.5 – 33.0 kWh/100 km; combined CO2
emissions: 39 – 35 g/km according to WLTP) and with a maximum output
of 550 kW/748 hp, it will even become the most powerful
series-production vehicle ever approved for road use in the 50-year
history of BMW M GmbH from autumn 2023.
BMW XM:
fuel consumption combined: 1.7 – 1.6 litres/100 km; combined power
consumption: 34.5 – 33.0 kWh/100 km; combined CO2
emissions: 39 – 35 g/km according to WLTP; data according to NEDC: –
BMW XM Label Red:
fuel consumption combined: 1.7 – 1.6 litres/100 km; combined power
consumption: 34.5 – 33.0 kWh/100 km; combined CO2
emissions: 39 – 35 g/km according to WLTP
