Jeep® Brand Brightens 2023 Gladiator Palette With New High Velocity Yellow

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  • High Velocity joins Jeep® Gladiator palette for the first time
  • The first yellow to be available for the Gladiator, High Velocity is a high-energy, high-impact hue
  • Now open for orders, the newest color is available on all Gladiator models, priced at a U.S. manufacturer’s suggested retail price (MSRP) of $395

The Jeep® brand is bringing bright sunshine to its lineup, adding the vibrant High Velocity yellow exterior paint color to the 2023 Jeep Gladiator.

The first yellow to be available for the Gladiator, High Velocity is a high-energy, high-impact hue that is authentic and not afraid to stand out, just like the Jeep Gladiator community.

“Since the Jeep Gladiator arrived for the 2020 model year, customization has been a huge part of its identity,” said Jim Morrison, senior vice president and head of Jeep brand North America. “In response to customer requests, High Velocity is the latest example of another bold shade that strengthens the enthusiastic personality of our loyal and avid Jeep community.”

High Velocity joins Firecracker Red, Hydro Blue, Sarge Green, Silver Zynith, Sting-Gray, Granite Crystal, Black and Bright White as available exterior paint colors for the 2023 Jeep Gladiator.

Available on all Gladiator models, including Sport, Overland, Rubicon and Mojave, the High Velocity exterior paint option is available now for ordering and is priced at a U.S. manufacturer’s suggested retail price (MSRP) of $395.

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