High Pace: Electric vehicle sales BMW brand more than double again in Q1

Munich. The BMW Group posted significant growth in
its global sales of fully-electric vehicles (+83.2%) in the first
quarter of 2023. Overall, the BMW Group delivered a total of 64,647
fully-electric BMW and MINI vehicles to customers in the first three
months of the year. The BMW brand was able to more than double its
sales of fully-electric vehicles in the first quarter, with 55,979
units delivered to customers (+112.3%).

“Our strong product lineup continues to inspire our customers
worldwide. Our fully-electric vehicles, in particular, are benefiting
from high demand around the globe. We were therefore able to maintain
the dynamic pace of our electromobility ramp-up in the first quarter,”
said Pieter Nota, member of the Board of Management of BMW AG,
responsible for Customer, Brands, Sales. “The BMW Group is on track
for slight sales growth in the full year 2023. The main growth drivers
in 2023 will be fully-electric vehicles and models from the high-end
premium segment – like the new BMW i7*, the new BMW 7 Series, the BMW
XM* and the updated BMW X7,” Nota continued.

The BMW Group delivered a total of 588,138 BMW, MINI and Rolls-Royce
vehicles to customers worldwide in the first quarter of this year
(-1.5%). The aftereffects of China’s receding coronavirus wave and its
impact on the economic environment are still clearly being felt across
all industries. The BMW Group expects the Chinese economy to stabilise
over the course of the year. The sales situation in the US currently
appears to be robust. In Europe, BMW Group sales were down slightly on
the previous year, mainly due to the export and production ban for the
Russian market. However, a clear upward trend was evident worldwide in March.

With the prospect of profitable growth in what remains a challenging
business environment and with a very dynamic increase in sales of
electric vehicles, the BMW Group is confident about the year 2023.
This is underpinned by a strong order book overall. The BMW Group
expects slight growth in deliveries to customers worldwide in the
Automotive Segment in 2023.

The BMW Group also expects to see positive momentum at the top end of
the market – where the company is planning for growth in the
mid-double-digit percentage range. Due to localisation of the
long-wheelbase version of the BMW X5 in China, the BMW Group now also
has additional capacity for the X family in Spartanburg.

Dynamic growth in BEV share over coming years

With the rollout of the new BMW i5 this year, the BMW Group will
offer at least one fully-electric model in every major segment of its
business and anticipates a steep growth trajectory in the coming
years: By 2024, at least one in five of the company’s new vehicles
should have a fully-electric drive train; by 2025, one in four newly
delivered vehicles should be a BEV and, by 2026, about one in three.
The BMW Group believes that, as the NEUE KLASSE ramps up with its
compelling product substance, it has the potential to further
accelerate the market penetration of e-mobility.

BMW brand on track for success: Sales of fully-electric
vehicles more than double

The BMW brand sold 517,957 units worldwide between January and March
of 2023 (-0.4%). Customers are particularly enthusiastic about its
fully-electric vehicles: In the year to the end of March, BMW
deliveries were up +112.3% to 55,979 units and the brand was able to
double its sales of fully-electric vehicles once again, compared to
the same period of last year. The BMW iX*, BMW i7*, BMW i4* and BMW
iX3* were particularly in demand. The newly launched BMW X1* is also
proving very popular with customers, thanks to its hallmark driving
pleasure and sporty elegance.

With the launch of the new BMW 5 Series and the fully-electric BMW i5
this year, the BMW brand will offer customers a wide range of products
in the high-end model segment. The product lineup will be joined
towards the end of the year by the fully-electric BMW iX2 and the
first fully-electric 5 Series Touring.

Successful Q1 for BMW M crowned by BMW XM launch

BMW M started the year with considerable momentum: Sales for the
first quarter of 2023 were significantly higher year-on-year, with a
total of 46,430 units sold (+18.9%). The main growth driver is the
highly emotional, fully-electrified BMW M Performance derivative, the
i4 M50*. The recently introduced new M3 Touring is also in very high
demand. This car, which is the first of its kind, has been a
successful concept from the start. Firmly established on the market
and still in growing demand, the M3 Sedan and the M4 also made a key
contribution to the successful first quarter. The quarterly results
were crowned by the market launch of the first electrified BMW M High
Performance derivative, the XM* plug-in hybrid. This represents
another important milestone for BMW M on the road to an electrified
future. Looking ahead to the second quarter, BMW M is eagerly
anticipating more new products – with the sales launch not only of
model updates for the X5 M and X6 M; the X5* and X6 M60i*; but also
the highly emotional M2 Coupé, which will once again make the High
Performance portfolio complete.

MINI sells 68,541 units in Q1 (-9.2%) – positive trend in March

Premium automotive brand MINI sold 68,541 units (-9.2%) in the first
three months of the year. Demand for the fully-electric MINI Cooper SE
also remains high. With the rollout of the direct sales model, using
agents as sales representatives, in China in March 2023 and a strong
order book, the MINI brand is looking forward with confidence to the
second quarter. MINI expects positive momentum from the sales launch
of the first fully-electric MINI Cooper SE Convertible. The new MINI
family started the year by presenting two fully-electric MINI models
and continues to prepare for full electrification of the brand by 2030.

Rolls-Royce starts 2023 with slight growth in first quarter

Rolls-Royce Motor Cars started 2023 with slight growth, delivering a
total of 1,640 vehicles to customers (+1%) in the first quarter.
Growth was recorded in most markets, with full order books for all
models until the end of the year. All Rolls-Royce motor cars feature
bespoke elements of exceptional craftsmanship – as demonstrated by the
recently announced Phantom Syntopia. Preparations for initial customer
deliveries of Rolls-Royce Spectre, the world’s first ultra-luxury
electric super coupé, are in full swing ahead of its market launch in
the fourth quarter of 2023; by the end of 2030, Rolls-Royce will offer
only fully-electric vehicles.

Impressive first-quarter result confirms BMW Motorrad’s
successful growth strategy

Between January and March, BMW Motorrad increased its sales by +1.1%
to 47,935 units – beating its previous all-time high for the first
quarter of last year and once again posting its best-ever
first-quarter sales result. This performance provides confirmation of
BMW Motorrad’s successful growth strategy. The brand’s compelling
lineup, with successful products that shape their respective segments,
paired with the market introduction of strong new models, such as the
powerful M 1000 R, should once again help secure the success of BMW Motorrad.

BMW & MINI sales in the regions/markets

In China, the BMW Group delivered a total of 194,773
BMW and MINI vehicles to customers in the first three months of the
year (-6.6%).

BMW and MINI sales in the US for January to March
totalled 89,750 units – an increase of +11.4% compared to the same
period of last year.

In Europe, the BMW Group delivered a total of
215,917 BMW and MINI vehicles to customers (-1.9%) in the first quarter.

In Germany, 57,317 BMW and MINI vehicles were
registered in the year to the end of March.

BMW Group sales in Q1/YTD March 2023 at a glance

¹BEVs and PHEVs

 
BMW & MINI sales in the regions/markets

²Provisional registration figures

The delivery figures reported in this press release are provisional
and may change up until the quarterly statement is published on 4 May
2023. Notes on how delivery figures are prepared can be found in the
BMW Group Report 2022 on p. 67.

If you have any questions, please contact:

BMW Group Corporate Communications

Carolin Bachmann, Communications Sales

Telephone: +49 89 382-38801

Email: carolin.bachmann@bmwgroup.com  

Dr Sina Unger, Communications Sales

Telephone: +49 89 382-47564

Email: sina.unger@bmwgroup.com

Eckhard Wannieck, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24544

Email: eckhard.wannieck@bmwgroup.com

Media website: www.press.bmwgroup.com/deutschland

Email: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
more than 202,000 motorcycles worldwide. The profit before tax in the
financial year 2022 was € 23.5 billion on revenues amounting to €
142.6 billion. As of 31 December 2022, the BMW Group had a workforce
of 149,475 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products. 

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*Fuel consumption and emissions data:

BMW i7 xDrive60: Power consumption in kWh/100 km
combined: 19.6-18.4 WLTP.

BMW XM: Fuel consumption weighted, combined in l/100
km: – (NEDC)/1.6-1.4 (WLTP); CO2 emissions weighted, combined in g/km:
– (NEDC)/36-32 (WLTP); power consumption

weighted, combined in kWh/100 km: – (NEDC)/301-28.6 (WLTP); electric
range (WLTP) in km: 82-90.

BMW iX xDrive40: Power consumption in kWh/100 km: –
(NEDC)/21.4-19.4 (WLTP); electric range (WLTP) in km: 403-435

BMW i4 eDrive35: Power consumption in kWh/100 km: –
(NEDC)/18.7-15.8 (WLTP); electric range (WLTP) in km: 406-483

BMW iX3: Power consumption combined in kWh/100 km: –
(NEDC)/18.9-18.5 (WLTP); electric range (WLTP) in km: 453-461

BMW iX1 xDrive30: Power consumption in kWh/100 km: –
(NEDC)/18.1-16.9 (WLTP); electric range (WLTP) in km: 417-439

BMW i4 M50: Power consumption in kWh/100 km: –
(NEDC)/22.5-18.1 (WLTP); electric range (WLTP) in km: 414-520

BMW X5 M60i xDrive: Fuel consumption combined in
l/100 km: – (NEDC)/12.5-11.5 (WLTP); CO2 emissions combined in g/km: –
(NEDC)/283-261 (WLTP)

BMW X6 M60i xDrive: Fuel consumption combined in
l/100 km: – (NEDC)/12.3-11.4 (WLTP); CO2 emissions combined in g/km: –
(NEDC)/279-258 (WLTP)

MINI Cooper SE: Electric range (WLTP combined): 201
km; power consumption (WLTP combined): 17.2 kWh/100 km; power
consumption combined (NEDC) in: – kWh/100 km