Munich. BMW is reprising its role as Official Partner
of the Cannes Film Festival in 2023 following its debut appearance
last year. The Bavarian premium carmaker is supplying the 76th edition
of the celebrated festival and some of its Official Partners with a
selection of over 200 fully electric vehicles, plus the new BMW XM
models with plug-in hybrid drive. This gathering of the global movie
industry in the south of France also provides the perfect setting for
the introduction of a new action-packed BMW Films production as well
as the unveiling of the innovative new watercraft THE ICON. And fresh
from its world premiere, the new BMW i7 M70 xDrive* – the most
powerful and fastest all-electric model in the brand’s entire
portfolio – will be in action on the road for the first time.
“We’re delighted to be able to continue our official partnership with
the Cannes Film Festival,” says Jens Thiemer, Senior Vice President
Customer & Brand BMW. “The festival is committed to becoming
younger, more zeitgeisty and more digital, which makes this
partnership the ideal platform for our luxury BMW products. We are
celebrating the premiere of the new BMW Films production in Cannes,
the latest release in our legendary BMW Films series. Plus, with both
THE ICON and the BMW i7 M70 xDrive, we’re creating a compelling blend
of luxury, innovation and sustainability.”
Iris Knobloch, President of the Cannes Festival, adds: “In 2022, BMW
joined the Cannes Festival as an Official Automotive Partner,
providing a fleet of 80 exceptional 100% electric models, in line with
the festival’s environmental policy. We are proud and happy to be able
to count on the support of BMW, whose relationship with the seventh
art is historic, and who will, once again, accompany all of our guests
on their various journeys.”
Spectacular new release from BMW Films.
The new BMW Films production sees the premium Bavarian brand continue
its tradition of cinematic highlights featuring current models in
leading roles. Going back over 20 years now, a succession of
prestigious Hollywood directors have produced fascinating short movies
featuring famous leading actors and their four-wheeled co-stars. One
of the best-known examples is Star, which takes the audience
on a dramatic ride to a film premiere in a BMW M5. The most recent BMW
Films production The Escape placed a BMW 5 Series sedan at
the heart of a breathtaking chase scene. And fans can once again look
forward to fast-paced driving shots, spectacular action and a
star-studded cast at the premiere of the new BMW Films production in Cannes.
World premiere at the Port de Cannes: THE ICON.
A premiere of a different kind awaits visitors to the film festival
at the Port de Cannes, with the unveiling of THE ICON for the first
time. Developed and built by BMW in collaboration with boat maker
TYDE, this innovative craft offering emission-free mobility on water
embodies another progressive interpretation of luxury.
THE ICON combines the BMW i brand’s many years of experience in
electric mobility with the boat-building expertise of TYDE and a
future-focused design created in the studio of BMW Group subsidiary
Designworks. The debut public appearance of THE ICON at the Cannes
Film Festival once again shines the spotlight on BMW’s holistic
approach to achieving sustainable mobility in tomorrow’s world.
Electrified performance and sustainable luxury for the
On 16 – 27 May 2023, filmmakers, actors and cinema lovers from all
over the world will be descending on the Côte d’Azur resort of Cannes
to view the most important new productions and witness the
presentation of the Palme d’Or award. BMW is responsible for the
shuttle service on the various transfer routes for the event, which is
taking place at the Palais des Festivals et des Congrès in the town.
The fleet of current BMW models present all have an electrified
powertrain, allowing them to glide through the Cannes traffic in
almost complete silence and with zero local emissions. The result is a
genuine taste of sustainable luxury for the international guests,
festival participants and VIPs.
The composition of the fleet supplied for the festival and for some
of its Official Partners reflects the wide variety of electrified BMW
models now available in the luxury segment. The all-electric BMW
iX M60 xDrive* will be in action on the roads around the famous
Boulevard de la Croisette, as will the first ever high-performance
model from BMW M GmbH with plug-in hybrid drive – the BMW XM*.
Passengers can look forward to the exclusive performance experience
laid on by the car’s M HYBRID drive system and the unique ambience of
its M Lounge rear compartment. The BMW iX5 Hydrogen*, with its
hydrogen-powered fuel cell technology, offers another route to
sustainable mobility in the future.
The film festival will provide the all-electric BMW i7 M70 xDrive
with its latest opportunity to project the ultimate in sustainable
luxury. Delivering a system output of up to 485 kW/660 hp and maximum
torque of 1,100 Nm (811 lb-ft), the new performance model is the most
powerful and fastest all-electric vehicle in the BMW Group’s portfolio.
Exclusive screening of the new BMW Films production in the
rear of the BMW i7.
Festival guests travelling in the BMW i7 models will be able to enjoy
the new BMW Films production on the BMW Theatre Screen – a 31.3-inch
panoramic display – in the rear of the fully electric sedan.
The BMW Theatre Screen extends down from the headliner as far as the
front seat backrests and across almost the full width of the interior
to bring an unrivalled entertainment offering to the rear of the BMW
i7. The large panoramic display and Bowers & Wilkins Diamond
Surround Sound System together transform the second row of seats into
an exclusive personal cinema on wheels.
BMW i7 M70 xDrive: Electric power consumption in
kWh/100 km combined: 23.8 – 20.8, WLTP.
BMW iX M60: Electric power consumption in kWh/100 km
combined: 24.7 – 21.9, WLTP.
BMW XM: Fuel consumption in l/100 km (mpg imp)
combined: 1.7 – 1.6 (166.2 – 176.6), WLTP; electric power consumption
in kWh/100 km combined: 34.5 – 33.0, WLTP; CO2 emissions in
g/km combined: 39 – 35, WLTP.
BMW iX5 Hydrogen: Hydrogen consumption in kg/100 km
combined: 1.19, WLTP.