+++ First competitive match at BMW Park on high-tech, glass video
sports floor +++ Every dunk counts for SOS-Kinderdorf and promotes
educational equality +++ 3,000 euro raised at first home match at BMW
Park +++
Munich. The partnership with BMW Munich really picked
up speed on Friday evening, when BMW Park hosted the opening round of
the season between FC Bayern Munich Basketball and Mitteldeutscher BC.
BMW presented a world premiere at the first competitive match at BMW
Park where, for the first time, an official league match was played on
a high-tech video sports floor made of glass. The joint initiative
‘Dunks for Tomorrow’ was also launched, which this season across all
competitions BMW will donate 1,000 euro to SOS-Kinderdorf e.V. for
every dunk by an FC Bayern Munich basketballer at BMW Park. The team,
which included world champions Andreas Obst and Isaac Bonga, as well
as NBA champion Serge Ibaka, won the opening match of the Basketball
Bundesliga 96:87 and “slammed” the ball through the hoop three times
to raise the first 3,000 euros.
“The social commitment and contribution to better prospects for the
future are important elements of our partnership with FC Bayern Munich
Basketball. With our ‘Dunks for Tomorrow’ initiative, we are
supporting SOS-Kinderdorf and its commitment to educational equality
and equal opportunity throughout the entire season,” said Bernd Döpke,
head of BMW Munich. “Every dunk counts now; on the scoreboard and for
this good cause. We are looking forward to a fantastic and successful
season in every way.”
Marko Pesic, CEO of FC Bayern Munich Basketball GmbH, adds: “It is
absolutely fantastic what BMW has delivered here at its first match as
presenter – the spectacular glass floor for the fans, and now the
magnificent dunk campaign for SOS-Kinderdorf e.V. and the community.
The social aspect is a very important cornerstone in our new
partnership and this campaign is perfect, particularly as we have just
brought in another dunk specialist in Serge Ibaka. This fantastic
appeal will definitely motivate our players to slam dunk the ball as
often as possible.”
To break the cycle of poverty and limited opportunities, the charity
SOS-Kinderdorf e.V. supports children and young people from
underprivileged families in many different ways throughout their
school lives. SOS-Kinderdorf is present in schools and helps with
everyday life – for example, with school social work, afternoon care
and social group projects.
The goal for all SOS-Kinderdorf’s provisions in schools is to make
teaching easier and create a comfortable learning environment for all
pupils. Children from underprivileged families often need more support
and encouragement than teaching staff are able to offer in everyday
school life.
“Young people need the best possible development opportunities, in
order to determine their own futures. That is something that we at
SOS-Kinderdorf firmly believe. For this reason, we encourage and
support young people in all facets of their personality. We have been
committed to helping them for almost seventy years – in Germany and
around the world. The ‘Dunks for Tomorrow’ campaign launched by BMW
and FC Bayern Munich Basketball will help us achieve these goals in a
generous and sustainable manner. We are grateful to have strong
partners on our side, in BMW and FC Bayern Munich Basketball, and are
looking forward to an exciting season,” said Anna Pönisch, Head of
Marketing at SOS-Kinderdorf e.V.
