+++ BMW Group donates 1,000 euros per eagle during the tournament
rounds +++ Donation goes to the “JOBLINGE” and “Kick ins Leben”
organisations +++ BMW extends long-term commitment to education and
future prospects for all +++ Takumi Kanaya (JPN) hits the first eagle
of the tournament with an ace on the 12th hole +++
Munich. BMW is strengthening its long-term commitment
to education with the “Eagles for Education” campaign at the 34th BMW
International Open. The BMW Group will donate 1,000 euros for every
eagle achieved by the many top-class pros during the week of the
tournament at Golfclub München Eichenried. The money will go to the
“JOBLINGE” and “Kick ins Leben” organisations, with which the BMW
Group has been cooperating in Munich for many years.
“As the BMW Group, we are aware of our social responsibility and
shoulder that responsibility in many different ways. With the ‘Eagles
for Education’ campaign, which we are running for the first time at
the 2023 BMW International Open, we are supporting two organisations
that have been committed to achieving better qualifications for
underprivileged children and young persons for many years in Munich.
We are delighted that, with every eagle scored during the tournament
week, we will not only celebrate the sporting achievement of that
player, but also a donation to our partners ‘JOBLINGE’ and ‘Kick ins
Leben’,” says Jörn Plinke, Head of BMW Golfsport Marketing.
Japanese pro Takumi Kanaya got the campaign off to a perfect start
with the first eagle of the tournament in Thursday’s opening round of
the BMW International Open. Kanaya was invited to Munich as the winner
of the BMW Japan Golf Championship and hit a hole-in-one on the
12th hole (par 3).
“JOBLINGE” is a joint initiative between the economy, the state and
society, working with low-skilled and unemployed young people. The BMW
Group’s Eberhard von Kuenheim Foundation was among the parties that
launched the initiative back in 2008. During a programme lasting
roughly six months, the young people learn on the job, studying key
qualifications, improving their social skills and working towards a
job or training position. They are supported by JOBLINGE staff and
voluntary mentors with life and professional experience – including
104 BMW employees across Germany.
“Every eagle at the BMW International Open means new prospects for
young people. Together with the BMW Group and ‘Eagles for Education’,
we are continuing to promote equal opportunity and educational
equality. That is as valuable for each young person as it is for
society as a whole,” says CEO of JOBLINGE.
The “Kick ins Leben” foundation supports young people who start out
with disadvantages, accompanying them from preschool and giving them
the best possible route into a professional career. The BMW Group and
“Kick ins Leben” have been working together wince 2019 to support
children and youngsters in the Milbertshofen district, which is also
home to BMW. Together with the “Kick ins Leben” foundation, the BMW
Group is creating an open forum for extracurricular education, and
with it a basis for more equal opportunity when entering the
professional world. At the BMW Group plant in Munich, the young people
get to witness the production process and benefit from mentoring from
BMW employees.
“We are very grateful for what is now such a long, reliable
cooperation with the BMW Group in Munich, which has its headquarters
in Milbertshofen – in the middle of one of the most disadvantaged
districts in the city, which is also a focus of the work done by our
foundation – meaning we are able to make a difference together,” says
Dr. Günther Lamperstorfer, founder of “Kick ins Leben”.
BMW has been committed to achieving more education in golf for a long
time. At the BMW Championship in the USA, 44.5 million US dollars
(currently 41.4 million euros) have been raised for the “Evans Scholar
Foundation” since the start of the tournament partnership with
organiser Western Golf Association in 2007. This money has funded more
than 3,300 full college scholarships for caddies.
“Eagles for Education” now joins BMW’s commitment at the BMW
International Open in Munich. In golf, an eagle is achieved when a
player takes two shots less than par (the standard score) on the
respective hole. A total of 73 eagles were scored at last year’s BMW
International Open.
