+++ 100 days until the first tee shot at the 44th Ryder Cup in Rome
+++ Worldwide Partner BMW facilitates exclusive live broadcasts in the
car for their customers +++ World premiere on the BMW Theatre Screen
and the BMW Curved Display in the BMW 7 Series ++ Offering available
in many other BMW models +++
Munich. It is exactly 100 days until the first tee
shot at the Ryder Cup in Rome (ITA) on Friday 29th
September, in the prestigious team competition between the best
golfers of hosts Europe and those of the United States. Customers of
Worldwide Partner BMW who own a BMW 7 Series will now have the
opportunity to follow every stroke and decision live. The Ryder Cup
in-car app enables passengers in the second row to enjoy this sporting
highlight on the BMW Theatre Screen. The live broadcasts and other
on-demand content can also be accessed on the BMW Curved Display in
the front row when the car is stationary. The free offer will be
available in many markets around the globe* and also in many other BMW models**.
“The Ryder Cup is associated with unique emotions and great prestige
– there is no other golfing event like it,” says Stefan Ponikva, Vice
President BMW Brand Communication and Brand Experience. “The same is
true of BMW vehicles, particularly the BMW 7 Series. The exclusive
opportunity to combine sheer driving pleasure with the emotions of the
Ryder Cup combines all this with the BMW Group’s aspiration to rethink
the digital experience both inside and outside the car and to create
innovative worlds of experience.”
Established in 1927, the biennial competition pits 12 of the top
professional golfers from the United States and Europe against each
other in a head-to-head match play competition and has become one of
the world’s greatest sporting events, captivating an audience of
millions around the globe.
“We want to bring the excitement of golf’s greatest team contest to
as many people as possible and this new agreement will help us do just
that, giving BMW drivers around the globe the chance to stay up to
date with all the action in Rome, wherever they are,” said European
team Captain Luke Donald during a press conference held at Golfclub
München Eichenried today to mark the 100-day milestone. The iconic DP
World Tour tournament, the BMW International Open, is being held there
for the 34th time this week.
The BMW Theatre Screen transforms the rear of the new BMW 7 Series
into an exclusive private cinema. The large 31.3-inch display offers
first-class entertainment with Amazon Fire TV built-in, with the
addition of the Ryder Cup in September and October. Since April 2023,
Bundesliga content can also be streamed via the BMW Bundesliga In-Car
App, which is in the Fire TV app store. Thanks to the on-board
5G-enabled antenna system, customers benefit from the best-possible
streaming speeds.
For safety reasons, the BMW Curved Display is unable to play premium
sport content while driving. However, streaming is possible for
rear-seat passengers while the vehicle is on the move.
* All global markets excluding the UK, Ireland, North America
and Mexico.
** Ex factory: BMW 7 Series, BMW iX, BMW i4 produced after 07/23; BMW
X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 08/23.
Other BMW models from the mid-range and luxury segments will follow in
stages.
Updating to BMW Operating System 8.5 via Remote Software
Upgrade will be offered in the future for the following vehicles: BMW
7 Series produced after 07/22; BMW iX produced after 03/23; BMW X5,
BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 04/23.
BMW i7 xDrive60.
Power consumption combined in WLTP cycle: 19,6 – 18,4 kWh/100
km,
Electric range: 591 – 625 km (367 – 388 miles) in WLTP cycle
