Munich
. Sylvia Neubauer will become the new head of
Customer, Brand and Sales for BMW M GmbH at the beginning of October
2023. Neubauer, who was previously responsible for the brand portfolio
strategy as well as market research and competitive analysis for all
brands of the BMW Group, will thus succeed Timo Resch, who has held
the position since January 2022 and is now leaving the company at his
own request.
“Timo Resch has made a significant contribution to the
strengthening of our sales and marketing activities and thus to the
success of BMW M GmbH with his excellent commitment in the past two
years. We thank him for his excellent work and wish him every success
for his future tasks,” says Franciscus van Meel, CEO of BMW M
GmbH. In 2022, BMW M GmbH achieved record sales with more than 177,000
vehicles sold worldwide and is also on track to set a new record in
the current fiscal year.
Sylvia Neubauer looks forward to her new tasks with enthusiasm:
“I am delighted that I can now combine my passion for BMW M
vehicles even more strongly with my profession and make a decisive
contribution to mastering the challenges that lie ahead of us in these
exciting times,” says Sylvia Neubauer. The focus of the current
and future development of the brand with the strongest letter in the
world is particularly on the consistent continuation of its path
towards e-mobility and the marketing of performance and
high-performance models with electrified drive.
“With Sylvia Neubauer, we have an experienced sales and
marketing expert by our side, who brings a solid background in brand
repositioning BMW M, data analytics, and customer journey from her
previous positions,” explains Franciscus van Meel. “We
couldn’t imagine a better choice to advance the transformation process
of BMW M GmbH and strengthen the worldwide fan community of our brand.”
