Alpha Motor Corporation has just unveiled its Collaborative Adventure Mobility Platform (CAMP) featuring Rolling Stone Korea, Free & Easy, DMOS Collective Inc., Equipt Expedition Outfitters, Onyx Coffee Lab, KC Lights, and Black Rhino Wheels alongside the Adventure Series REX™. Watch the unveiling of The Alpha CAMP
CAMP is a result of Alpha’s unique automotive process that opens new ways to experience products and builds upon the Move Humanity™ culture of community innovation. It creates an engaging platform to streamline sharing of ideas, complete technical development, and contribute to finding solutions in sustainability.
Digital twin is a virtual creation that is identical to an existing physical object or experience in real-time. The origin of a digital twin speaks to Alpha’s initiative to make industrialization more efficient, responsible, and sustainable through virtual validation.
Alpha has been leading EV development through Computer Aided Engineering (CAE) and CAMP is an industry first virtual experience of amazing brands that are collaboratively shaping the future of mobility culture. Throughout the CAMP site, featured brands showcase a digital twin of physical products that are available for purchase at each respective online store.
Rolling Stone Korea (https://rollingstone.co.kr) – Global Entertainment Network
“CAMP by Alpha Motors is an innovative platform that represents the future of ‘Move Humanity’ culture. This digital creation goes beyond the EV industry and creates new possibilities through virtual travel. We are excited for this collaboration and look forward to people enjoying the CAMP experience,” said Ray Yeom, Founder and CEO of e.L.e Media.
Umbrella SS Tee by Free & Easy (https://www.freeandeasy.com) – LA Fashion Icon
“Alpha motors’ vision for the future and emphasis on forward-thinking sustainability is a breath of fresh air for the automotive industry and the world. By entering the outdoor recreational space, Alpha makes a natural progression from their already innovative approach to EVs. Nothing sounds better than experiencing the beauty of nature without leaving a heavy footprint,” said Kevin Circosta, Founder of Free and Easy.
Delta Pro Shovel by DMOS Collective (https://dmoscollective.com) – 2022 SEMA Launchpad Semifinalist
“We are delighted to work with Alpha Motor and the CAMP platform. It gives us a chance to work with some of the best in automotive aftermarket in a co-creative space which accelerates our design thinking to better achieve our mission to make people their own hero with mission-ready gear that is always at hand and never in the way,” said Susan Pieper, Founder and CEO of DMOS Collective, Inc.
Alubox by Equipt Expedition Outfitters (https://www.equipt1.com) – Equipment Built Better with Exceptional Craftsmanship
“Equipt is thrilled to be participating in the Alpha CAMP Project. We are one of the oldest US importers of premier overlanding equipment, including Alubox aluminum storage cases from Denmark. Alubox is a great example of elegant form and function, and fits perfectly with the Adventure Series REX,” said Paul May, Founder and Owner of Equipt Expedition Outfitters.
Move Mug by Onyx Coffee Lab (https://onyxcoffeelab.com) – Finding the Best Coffee, Never Settle for Good Enough
“We are always looking for innovative partnerships that align with our sustainable values and quest for unmatched quality,” said Jon Allen co-founder of Onyx Coffee Lab. “We strive to push the boundaries of coffee, producing the best of the best, and we see the same pursuit in what Alpha Motors is creating.”
Gravity® Pro6 by KC Lights (https://www.kchilites.com) – Defy Limits and Adventure Further®
“At KC, our heritage is deeply rooted in off-road racing since the 1970s and our products continue to defy the limits of engineering norms. Sometimes that works in our favor and sometimes it fails, but we learn. Our Gravity® Pro6 initially failed in trial runs, but it ultimately set the standard for branded circular LEDs and linkable light bars. In the spirit of this, we are excited to be part of Alpha Motor Corporation’s CAMP as we continue to Defy Limits in the digital world and IRL,” said Randy Wimenta, Marketing Activation Manager
All New Fuji Wheels by Black Rhino Wheels (https://www.blackrhinowheels.com) – Engineered to Explore
“We are excited to continue our partnership with Alpha Motor Corporation with another collaborative build effort. Given Black Rhino Wheels’ strong history in the overland market, the CAMP is a perfect platform to showcase the all-new Black Rhino Fuji wheel design and engineering,” said Scott Chu, Marketing Manager Wheel Pros
Adventure Series REX™ (www.alphamotorinc.com) – Move Humanity in Utility, Adventure, and Sport EVs
“The Adventure Series REX™ is an electric car that brings people and nature together,” said Alpha Motor Corporation.
Traditional doors are replaced with two full-sized tubular doors mounted with a stunning Racing Red DSMO Delta Pro Shovel, which complements the Adventure Series REX™ – unveiled in Kings Canyon Ivory, inspired by Kings Canyon National Park located in Fresno, California.
The rear cabin of the adventure-seeking electric SUV is removed driving and reinforced with a rigid triangular bed bar to enjoy open car driving. A large cargo basket is installed on the rooftop which can store up to two beautiful 42L Alubox aluminum cases by Equipt Expedition Outfitters while the front is equipped with a line of GRAVITY LED® PRO6 Lights that will further guide adventures.
The REX™ interior features four passenger bench configuration seating with foldable and rears seats which are removable to accommodate over-sized cargo. Spacious storage compartments are located both underneath the hood and rear hatch of the vehicle which features an estimated 14 cubic feet of storage. The vehicle interior also integrates several advanced features, including a driver-centric digital speedometer, a digital center display, optional haptic interior climate and audio controls, digital sound system, dual 63mm diameter (2.5in) center console integrated cup holders, and AC power plugs amongst other features.
Alpha’s modern teardrop form trailer is attached behind the pure electric 400V all-wheel drive REX™ platform. The trailer doors open to a spacious mattress and plaid seat cushions that provide additional comfort. A closed upper storage bin flows into the ceiling and utility hooks are installed around the inner structure to easily store your favorite Free and Easy apparel, backpacks, and other outdoor gear.
The front interior wall of the trailer is mounted with a slim folding shelf for convenient placement of items including the Move Mug by Onyx Coffee Lab that preserves hot or cold brew on the go. Modular LED lanterns are positioned for easy access and can be assembled vertically to create a tall standing lamp for nighttime visibility. Above the trailer is a lightweight rooftop tent with a side ladder entry that can comfortably accommodate 4 people.
Outside the SUV trailer assembly is a grille set, foldable picnic table, and a yurt with textiles matching the roof top tent. The fabric walls of the yurt are removable which opens the inner space to nature. Inside the airy yurt is a plush California King Size platform bed and a relaxing environment to browse the latest in global entertainment news from Rolling Stone Korea.
CAMP communicates a balance of art and science by digitally reimagining Summer inspired by outdoor adventure. Alpha also tells this story through digital creation of memorabilia.
“We featured a special guitar in CAMP to represent cars and music live together. The digital twin of my grandfathers’ old 1938 Gretsch guitar symbolizes the influence of music in my life. Alpha’s virtual counterpart is authentic to the original and I am hoping to pass this one-of-a-kind guitar on to my kids someday knowing that my grandfathers’ legacy will live on forever,” said Joshua Boyt, Head of Business Development at Alpha Motor Corporation.
“Sharing valuable memories is an emotional experience and plays an important role in Alpha’s industrialization process. We express human artistry in a more sustainable way to further automotive technology. It is the new generation’s responsibility to push boundaries and honor people who have contributed to industrial innovation in the past. This is the soul and DNA of Alpha,” said Alpha Motor Corporation.
“Alpha’s advanced application of virtual validation vertically integrates the automotive value chain. It goes beyond producing beautiful cars, it improves safety, optimizes process, and saves resources to enable access to high quality EVs for the mass market. We are excited to collaborate with forward-thinking brands to revolutionize the industry and bring focus to a healthier and more sustainable future,” said Alpha Motor Corporation.