The Auto Industry’s Year-Over-Year Winning and Losing Brands


It’s been an eventful year in the auto industry. The chip shortage has been a blessing for some and a catastrophe for others. While U.S. automakers continued with their “on-demand” approach to acquiring parts, many global automakers were fully stocked and ready to build as COVID gave way and production lines started rolling again. That philosophy caused Chevrolet, Ford, Jeep, Cadillac, Dodge and others to experience a sales drop in 2021 from 2020. But congratulations to Honda, Toyota and Hyundai — along with Kia, Nissan, BMW, Lexus, Porsche, Mini, Land Rover and a few others — they experienced significant gains in 2021 over 2020.

The Supply Chain War   The Year-Over-Year Winners and Losers


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