In 2021, Rolls-Royce Motor Cars delivered the highest-ever annual sales results in the autocar maker’s 117-year history.
The company delivered 5,586 motor cars to clients around the world, up 49% on the same period in 2020. This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.
All Rolls-Royce models performed extremely strongly. Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021. This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of 2022.
Bespoke commissions remain at the record levels, with magnificent examples including the Phantom Oribe co-created with Hermès.
While preparations are made for the marque’s all-electric future, with the announcement of its first all-electric motor car, Spectre, Rolls-Royce also continues to invest in its manufacturing, and in future talent, with a record 37 new apprentices set to join the company in September 2022.
“2021 was a phenomenal year for Rolls-Royce Motor Cars. We delivered more cars than at any time in the marque’s 117-year history to our clients across the world, with unprecedented demand for all products in every international market. We have an extremely strong product portfolio, with an exceptional Bespoke offering. This, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalisation, has contributed strongly to the company’s long-term resilience. This is hugely encouraging as the marque prepares for the historical launch of its first all-electric motor car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
– Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars