- Ford total U.S. share in June expands to 12.9 percent as sales
outperform the industry. Overall industry sales were down 11
percent, while Ford sales improved 31.5 percent over a year ago,
despite ongoing industry semiconductor chip and supply constraints.
Share gains came from F-Series, Explorer and Expedition along with
continued strong expansion of battery-electric vehicles.
- Demand for new vehicles remains strong. The number of retail sales
coming from previously placed orders continues at its record pace of
about 50 percent in June.
- F-Series sales were up 26.3 percent over a year ago, representing
37.9 percent of Ford’s overall sales mix – up from 32.0 percent in
May. F-Series has been expanding its truck leadership through the
first half of the year, outselling its second-place competitor by about
40,000 trucks. Almost 60 percent of F-Series retail sales came from
previously placed orders and as it continues to turn at record rates.
- Ford total pickup sales, including F-Series, Ranger and Maverick
were up 26.3 percent over a year ago with total pickups sales of
66,663. Ford’s total pickup share gained approximately 7
percentage points over last year – at 29 percent in June. This is the
highest share of any brand in the total pickup segment.
- Sales of Ford electric vehicles jumped 76.6 percent from a year ago,
totaling 4,353 for the month. Going into July, both F-150 Lightning
and Mustang Mach-E dealer stock is higher than last month,
positioning both for a stronger July sales month.
- Ford brand SUV sales totaled 60,894, which were up 35.3 percent
over last year. Bronco continues to add to our total sales, selling
8,681 SUVs, while Explorer more than doubled sales.
- On an improved mix of F-Series, Expedition, Explorer and Navigator,
Ford’s average transaction pricing expanded approximately $1,900
per vehicle in June relative to May. This compares favorably to an
industry increase of about $150. These vehicles represented just
over 56 percent of the mix in June and was up about 8 percentage
points over May and 3 percentage points from a year ago.
“Amid industry-wide supply constraints, Ford outperformed the industry driven
by strong F-Series, Explorer and new Expedition and Navigator SUV sales.
Combined, these vehicles represented just over 56 percent of our sales in
June – up about 8 percentage points from May. F-150 Lightning was
America’s best-selling electric truck in June in its first full month of sales,
while our overall electric vehicle sales were up 77 percent over last year.”
– Andrew Frick, vice president, Sales, Distribution & Trucks, Ford Blue