FREUDE (“joy”) forever from the start. BMW presents the iconic BMW Baby Racer in a new, sporty design.


Munich. The iconic BMW Baby Racer has been a popular
element of the BMW Lifestyle Collection for more than 30 years. Now in
its fourth generation, it is presented in a new design with a
distinctive character, to pass on FREUDE to the brand’s youngest fans.
Based on the design of current BMW models, the new BMW Baby Racer is
far more than just a miniature version, and knows how to impress with
its custom features and proportions.

A new design with new features
The sporty new
version of the BMW Baby Racer offers even our youngest enthusiasts
maximum comfort with its new, comfortable soft seat in contrasting
colours, ergonomic three-spoke steering wheel, and whisper wheels
(tyres) made from recycled materials. The horn integrated into the
redesigned cockpit ensures safety and a clear path ahead for kids aged
one to three, whether at home or outdoors. The front features the BMW
kidney grille in the brand’s latest design, fully following the style
of the full-size BMW 4 Series, BMW iX and BMW M3/M4 role models. And
anyone being passed by the new BMW Baby Racer will see its sporty tail lights.

The BMW Baby Racer is available in the colours black, blue and white
with seats in contrasting colours for a striking and dynamic look and
FREUDE on four wheels. To make sure the pleasure of driving really
stays with young fans, all spare parts for the BMW Baby Racer produced
in Bavaria are available from selected BMW dealers – that’s something
this nippy little car and its big role models have in common. This
means that nothing will stand in the way of a long friendship with the
BMW brand and experiencing sheer driving pleasure from an early age.

The BMW Baby Racer will be available from April 2023 onwards,
from selected dealers and online at


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