Munich/Miami Beach. On the occasion of Art Basel
Miami Beach 2023, BMW and Alex Israel will unveil REMEMBR, an
AI-powered, participatory and interactive video installation that
guides visitors on a journey through time and memory in a captivating
fusion of art and technology. The new 100% electric BMW i5 played a
fundamental role in inspiring Israel for this collaboration. REMEMBR
will be exhibited from December 8 to 10, 2023, at Art Basel Miami
Beach, the world’s premier art show for Modern and contemporary art.
As a global partner of the Art Basel shows, BMW will once again
provide the VIP car service.
Alex Israel is a renowned contemporary artist based in Los Angeles,
known for his innovative and thought-provoking work that often
explores the intersection of popular culture, art and technology. His
body of work, which includes paintings, sculpture and mixed-media
installations, frequently draws inspiration from the vibrant culture
and iconic imagery of his hometown. Israel’s unique artistic
perspective allows him to capture the zeitgeist of modern life in a
way that is both insightful and engaging. His collaboration with BMW
on the REMEMBR video installation, using the BMW i5 as a pivotal
inspiration, showcases his commitment to exploring the boundaries of
what art can be in the digital age.
“It was a true pleasure to meet with Alex in Munich and explore
the BMW i5 together. His fascination with our latest innovation
mirrors our shared commitment to blending the worlds of technology,
design and art to pursue something truly extraordinary. The BMW i5 is
a vehicle that not only moves you physically but emotionally and
imaginatively, much like Alex’s art,” said Domagoj
Dukec, Head of BMW Design.
Israel worked closely with BMW to develop AI technology that will
collect, filter, compose and choreograph the visitor’s phone’s camera
content. In an immersive installation across seven custom-designed
screens at Art Basel Miami Beach, guests are invited to discover the
hyper-memories of Alex Israel and, equally, share their own.
“Working on REMEMBR with BMW has been an incredible learning
experience. The electric BMW i5 played a significant role in the
conception of this project,” said Alex Israel.
“I always say that my real studio is my car. I get most of my
ideas while I’m driving around LA and my memories stream and fuse with
my imagination to bear new ideas as the radio shuffles and the city
passes me by. The i5, with its AI technology and the My Modes feature,
resonated for me as a milestone in the evolution of human-machine
relationships. The i5 is a memory-making tool that encourages
discovery, anticipates human need and tailors experience to each
individual driver. Similarly, our phones have also helped to close
this gap, evolving from mere communication devices into digital
diaries—extensions of our memories and external hard drives in our
pockets. REMEMBR asks: what if we could revisit and share all these
memories in an engaging way? This project is a testament to the power
of technology in shaping our memories and experiences, and I’m excited
for visitors to explore it and themselves this December at Art Basel
in Miami Beach”, continued Israel.
“For over 50 years now, BMW has initiated cultural collaborations and
forged meaningful connections with world-renowned artists and by
extension art lovers everywhere – while promoting the creative spirit
that drives our brand forward and inspires us all,” said
Marcus Casey, Chief Marketing Officer, BMW of North
America. “We’re delighted to collaborate with Alex Israel on this
project that seamlessly blends art, technology and design, much like
the first-ever 100% electric BMW i5.”
REMEMBR reflects BMW’s commitment to innovation, cutting-edge
technology and design, which are key features of the new BMW i5. The
new BMW 5 Series is digital, dynamic and now, with the BMW i5, also
fully electric. The i5 represents the joy of moving forward as a
symbol of integration and an empowering mindset. It represents the
emotional spearhead that combines tech magic and human-centric design
in a fully electric vehicle. The BMW My Modes allow the car to respond
to the driver’s mindset with different sensory environments, creating
a human-centered approach to the use of technology.
Experience REMEMBR and the fully electric BMW i5:
December 8 – 10, 2023
BMW Lounge at Art Basel Miami Beach
Collectors Lounge
Miami Beach Convention Center, 1901 Convention
Center Drive, FL 33139
BMW i5 M60 xDrive: Power consumption combined in WLTP
cycle: 20.6 – 18.2 kWh/100 km. Electric range in WLTP cycle: 455 – 516 km
