BMW announces new long-term partnership with the Städel Museum. Artist Marc Brandenburg has created an exclusive design for a BMW iX1.


Frankfurt am Main. The BMW Group is announcing a new
long-term partnership with the Städel Museum, one of the most renowned
and oldest museum foundations in Germany. The new collaboration
celebrates an exclusive kick-off with the design of the BMW iX1 by
artist Marc Brandenburg. With the joint event series STÄDEL INVITES,
BMW and the Städel Museum invite visitors to experience contemporary
art in a different way.

Together with the Städel Museum Frankfurt, BMW has launched the new
STÄDEL INVITES format in the past year. The event
series takes place in connection with exhibitions by selected
contemporary artists and, through live events with artists, talks,
short tours and music, seeks to make contemporary art accessible to a
wide audience in a relaxed atmosphere.

As a highlight for the new partnership, the museum’s collection
artist, Marc Brandenburg, designed a BMW
 Today, 11 July, the vehicle will be presented for the
first time in the Städel Garden. Together with Deputy Head of
Contemporary Art at the Städel Museum Svenja Grosser, Marc Brandenburg
will explain how he has artistically implemented in the car design the
aspects of time, space and speed that are used in his work. From 28
October 2021 to 30 January 2022, the Städel Museum presented the
exhibition “Hirnsturm II” with around 130 drawings and a
video work by Marc Brandenburg.

“We are excited to be expanding our cultural engagement through a new
partnership with the Städel Museum – one of Germany’s most significant
art museums. The BMW iX1 design created by Marc Brandenburg is the
perfect kick-off for a new long-term collaboration that will generate
many more inspiring encounters with artists via the STÄDEL INVITES
format,” says Ilka Horstmeier, Member of the Board of
Management of BMW AG, Human Resources and Real Estate

Philipp Demandt, director of the Städel Museum: “The
Städel Museum and BMW are united by an aspiration: to inspire quality
and people. Art plays a key role here – it inspires and motivates us
to go further and dare to take new paths. To stand alongside our joint
event series, STÄDEL INVITES, and a film series in which contemporary
artists also present their works in relation to the Städel collection,
the BMW iX1 designed by Marc Brandenburg is truly special. I am
delighted by this partnership with BMW. We will achieve a great deal
together in the coming years.”

The STÄDEL INVITES series started in October 2022
with German-British artist Michael Müller, with “The
Given Day.Castor & Polydeuces”
. For Philipp
, in May 2023 visitors gained interesting insights
into his exhibition “Phantom
, which run at the Städel Museum in Frankfurt until
November 5. As part of the evening event to open his exhibition,
visitors were able to dive into the contemporary art collection and
find out more about exciting connections with the artist’s work. On 
December 1, the exhibition
with works by Miron Schmückle
opens, which will be the focus of

In the video
series “Was bewegt (…)?”
, the respective artists from STÄDEL
INVITES will give insights into the ideas and creation of their works,
their artistic practice and make exciting references to artworks in
the Städel Collection.

About Marc Brandenburg
Marc Brandenburg lives
and works in Berlin. He was born there 1965 and spent the majority of
his childhood between 1968 and 1977 in the USA, before he and his
family returned to West Berlin in 1977. As a young adult, he came into
contact with the Berlin club scene of the 1980s at an early stage,
working as a bouncer, until teaching himself – and ultimately
dedicating himself to – fashion and its design at the end of the
1980s, before moving into fine art at the end of the 1990s. Drawing is
at the heart of Marc Brandenburg’s artistic creation. 

BMW Group partnerships in the area of fine art

BMW Group supports leading museums, art fairs and
platforms all over the world. Alongside the Art Basel in Basel, Miami
Beach and Hong Kong, BMW collaborates with, among others, the Frieze
art fair in London, New York and Los Angeles, as well as the
Kochi-Muziris Biennale in India and the Gallery Weekend Berlin.

In the German museum landscape, BMW Group is connected, by means of a
long-standing partnership, with the Museum der bildenden Künste
Leipzig (MdbK). As part of the new opening of the BMW plant in
Leipzig, the photo collection “AutoWerke” – with works by artists
including Thomas Demand, Thomas Struth, Candida Höfer and Rineke
Dijkstra – was gifted to the city’s Museum of Fine Arts in 2005. The
BMW Leipzig branch and BMW Group have regularly supported the museum
with purchases and exhibitions since then.

In addition, BMW supports the “Premio BMW de Pintura” in Spain and
the Berlin National Gallery prize; both are targeted at promoting
young art. The Academy of Fine Arts Munich is supported with an
exhibition space in which students independently curate their works
and installations.

BMW iX1 xDrive30: power consumption combined in kWh/100km: –
(NEFZ), 18,4 – 17,3 (WLTP)*; CO2-Emissions: 0 g/km (NEFZ), 0 g/km
(WLTP)*, Electric range (WLTP)* in km: 413 – 438. 

* All figures are preliminary values.


Please enter your comment!
Please enter your name here