BMW Group Design explores creative potential of transformation at mcbw.


Munich. At munich creative business week (mcbw), the
BMW Group design team will highlight the creative potential of social
and technological change. Under this year’s motto “Why disruption
unleashes creativity?”, designers will share ideas with experts from
various disciplines and develop inspiring new approaches.

New Modes II / New Collaborations.
As part of
the “New Modes” series, BMW Group Design and Die Neue
Sammlung – The Design Museum will explore the unifying quality of
design and discuss questions related to the changing relationship
between humans and the world around them with openness and curiosity.
The series kicked off at mcbw 2022 with a panel discussion between
Angelika Nollert of Die Neue Sammlung – The Design Museum, Adrian van
Hooydonk, Senior Vice President BMW Group Design, and other dialogue
partners on the possibilities for giving shape to social
transformation through design. 

In part two, “New Collaborations”, David Zilber, Kai Langer and Hella
Jongerius will discuss how new kinds of interaction between humans,
nature and technology can help create a better approach to natural
resources and enable new sensory experiences. The panel brings
together three experts in their respective fields: David Zilber spent
five years managing the fermentation lab at the “Noma” restaurant in
Copenhagen, which was named the world’s best restaurant multiple
times. At her Jongeriuslab studio, Hella Jongerius combines the latest
technological achievements with craft techniques, some of which are
centuries old. Kai Langer, Head of BMW i Design, was chiefly
responsible for the BMW i Vision Circular. This Vision Vehicle was
reimagined from the ground up for the circular economy and combined
with a new and inspiring aesthetic.

Places of creativity: Design talk with Stephanie Thatenhorst
Interior, Steelcase and BMW Group Design.
In this
talk, Elena de Kan, Steffi Zimmermann and Stephanie Thatenhorst
explore how the places where we work influence our creativity and how
we can design and foster creative spaces. The event will be held at
the Learning & Innovation Centre of Steelcase, a multinational
manufacturer of office furniture and provider of space solutions,
which, like the BMW Group, is also a partner of the mcbw. Elena de Kan
leads Steelcase’s workplace design and consulting team, which focuses
on the holistic design of space concepts. Steffi Zimmermann is the
design lead for colour and materials at BMW Design and aims to
transform the car into an oasis of well-being. Stephanie Thatenhorst,
the founder of a Munich interior design studio, has experience with a
wide variety of projects: from private homes, exquisite residences and
workspaces to restaurants and hotels. Her style is defined by two
distinct worlds: One is eclectic, fearless and colourful; the other
calm, relaxed and cosy.

Blurred Realities – How “unreal” unleashes
The growing fusion of real and digital
worlds opens up limitless opportunities for new experiences. Design is
not merely inspired by this development, but also changed by it. For
decades, as the BMW Group’s innovation incubator, Designworks has been
exploring ideas at the intersection between “real” and “digital”, in
an effort to constantly unearth new potential for shaping the future
and refining its own design processes. The BLURRED REALITIES – HOW
“UNREAL” UNLEASHES CREATIVITY exhibition at Designworks Studio Munich
invites visitors to discover first-hand how designers approach the
dimensions of “real” and “digital”, create new sensory experiences in
both worlds and integrate customers into the process of curating
experiences for a new reality.

MINI meets young talents.
MINI has collaborated
with fashion and design college Deutsche Meisterschule für
Mode/Designschule München on an interdisciplinary project in which
young design students have created visual interpretations of the MINI
brand claim “Big Love”. The resulting exhibits, which
express the young creatives’ commitment to sustainability, diversity
and progress, will be displayed in the MINI Pavilion.

The munich creative business week takes place annually in the
Bavarian capital, with the aim of developing creative and innovative
potential across the region. The BMW Group has been a committed
partner of Germany’s largest design event since it was established in
2012. This year’s event will be held from 6-14 May.

Details of the event are attached.

If you have any questions, please contact:


Michaela Martinus, Spokesperson BMW Group Design

Steven Woerns, Spokesperson BMW Group Design

Media website:

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
more than 202,000 motorcycles worldwide. The profit before tax in the
financial year 2022 was € 23.5 billion on revenues amounting to €
142.6 billion. As of 31 December 2022, the BMW Group had a workforce
of 149,475 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.


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