Munich. To celebrate the 100th birthday of legendary
artist Roy Lichtenstein (1923 – 1997), BMW M Motorsport has teamed up
with PUMA to present an exclusive collection that brings the magic and
allure of Le Mans and the BMW Art Cars onto the road and into
wardrobes. As one of the key figures in the pop art movement,
Lichtenstein played a defining role in the art scene of the 1950s and
60s with his comic-strip inspired works. In 1977 he came up with a
masterpiece on wheels as part of the BMW Art Car project. And the
BMW 320i Turbo bearing his artistic signature wasted no time in
recording class victory in the 24 Hours of Le Mans race that year.
Lichtenstein’s design, featuring the “Ben Day dots” that became a
personal hallmark, depicted a landscape appearing to move over its
bodywork. The sun and cloud imagery in various colours adorning the
doors of the car reference the 24-hour duration of this storied
fixture of the motor racing calendar.
Inspired by the sports car’s unique makeover, the “Ben Day dots” can
be found on all the items in the BMW Art Car Capsule Collection in
tandem with a vibrant colour palette. Each garment in the strictly
limited-run special edition range has been carefully crafted and
enthuses with expressive design elements that take their cues from the
Lichtenstein 320i Turbo. The collection therefore represents a tribute
to the celebrated artist, who always sought to blur the conventional
dividing lines between high art and low art. It pieces together a full
outfit made up of jacket, sweatpants, T-shirt, cap and PUMA Suede sneakers.
The BMW M MOTORSPORT RL BOMBER JACKET catches the eye with an
all-over print inspired by Roy Lichtenstein, BMW M Motorsport branding
and an embroidered PUMA logo on the chest. A ribbed collar, side
pockets and colour-coordinated press studs combine with the jacket’s
casual fit to create a sporting appearance.
The BMW M MOTORSPORT RL SWEATPANTS echo the relaxed cut of the jacket
and complement its sporty look with closed cuffs and Roy Lichtenstein
appliqués on both sides of the legs. The sweatpants, made from 70 per
cent cotton and 30 per cent recycled cotton, come in an energising
green tone and have a woven BMW M Motorsport logo on the back. Handy
side pockets enhance their everyday practicality.
With a large BMW Art Car print on the back and discreet details like
the PUMA cat logo on the chest and a BMW M Motorsport flag label on
the side seam, the BMW M MOTORSPORT RL T-SHIRT makes a powerful visual
statement. Produced from 70 per cent cotton and 30 per cent recycled
cotton, this white T-shirt is extremely comfortable to wear.
Also finished in timeless white, the BMW M MOTORSPORT RL CAP puts
smiles on faces with its striking, Roy Lichtenstein-inspired front
print. The five-panel baseball cap is also adorned by a woven BMW M
Motorsport logo on the side and an embroidered PUMA cat logo on the
back. An adjustable, premium-quality metal clasp ensures a secure fit
on any head.
The BMW M MOTORSPORT RL SNEAKER rounds off the collection. Based on
the PUMA Suede, a true icon of the sneaker world that has set hearts
beating a little faster for 50 years now, this shoe impresses with
intricate embroidered graphics on the inner side, woven PUMA
Formstrips on both sides and graphic detailing on the inside of the
tongue. The Puma logo badge on the front is complemented by a BMW
metal pin on the heel – a detail that highlights the exclusivity of
the sneaker with just a hint of understatement.
The BMW Art Car Collection by Roy Lichtenstein from BMW M Motorsport
and PUMA will be available from now on via the BMW Online Shop at
lifestyle.bmw.com, at selected PUMA stores and at PUMA.com, priced as follows:
BMW M MOTORSPORT RL BOMBER JACKET, sizes S–XXL – € 200
BMW M
MOTORSPORT RL SWEATPANTS, sizes S–XXL – € 120
BMW M MOTORSPORT RL
T-SHIRT, sizes S–XXL – € 70
BMW M MOTORSPORT RL CAP, one size – €
50
BMW M MOTORSPORT RL SNEAKER, sizes 39–46 – € 120
In the event of enquiries please contact:
Corporate Communications
Cypselus von Frankenberg, Product Communication BMW Automobiles
Telephone: +49-89-382-30641
E-mail: Cypselus.von-Frankenberg@bmw.de
Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de
Internet: www.press.bmwgroup.com
E-mail: presse@bmw.de
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