Munich. Following the motto “Moments becoming
memories is FUEL FOR LIFE”, the motorbike rental platform FUEL FOR
LIFE now offers a one-stop shop for motorcycling enthusiasts looking
for motorbike experiences all over the world.
The integration of Rent A Ride in FUEL FOR LIFE (https://www.fuelforlife.bmw-motorrad.com/de/rental.html)
provides customers from all over the world with access to an extended
range of services, while the booking process ensures an optimised user
experience. As a result, Rent A Ride now combines a new look and feel
with an impressive breadth of offerings. With currently 315 BMW
Motorrad partners in 26 countries and nearly 2,000 BMW rental
motorbikes available for hire in pristine condition, customers can be
sure of finding just the right offer to suit their individual needs.
Moreover, Rent A Ride is not just a platform where motorbike
enthusiasts can rent their dream motorbike for a weekend or a holiday:
it also offers the opportunity to test ride motorbikes extensively for
a longer period of time before making a purchase decision.
“With FUEL FOR LIFE, we’re offering motorbike fans a comprehensive
range of experiences under a single roof: motorbike rental, travel,
training, events, and routes set in some of the most spectacular
places in the world. The newly integrated experience Rent A Ride with
numerous new features is a best-in-segment rental platform. The
appropriate rider equipment and practical accessories can be booked at
the same time if required. This makes it even easier and more
convenient for our customers,” says Stephan Reiff, Head of BMW
Motorrad Customer, Brand and Sales.
The simple way to rent BMW motorbikes, rider equipment and accessories.
Customers can find the BMW motorcycle of their choice in just a few
clicks. Furthermore, suitable rider equipment and accessories such as
panniers or a navigation device can be booked additionally when
renting the motorbike.
The system enables binding real-time booking of rental motorbikes,
showing the desired rental period at the destination including direct
availability of the desired motorbike. Motorcycles can be rented for a
period of between one day and a maximum of 28 days. Certified
BMW Motorrad rental partners with trained dealership personnel ensure
a professional handover of the motorcycle directly at the booking location.
Rent A Ride offers great potential in the tourism sector, too:
motorcycle-loving holidaymakers can simply book a motorbike locally
during their stay. Feel like crossing a mountain pass on a
BMW R 1250 GS or exploring your holiday destination in laid-back
style with zero emissions on a BMW CE 04 e-scooter? Everything is
possible. The booking can be combined with a predefined route that
takes you past the most interesting sights and is already stored on
the BMW Motorrad navigation device.
Explore faraway countries by motorbike or try out the world’s
most spectacular race tracks.
FUEL FOR LIFE offers motorcycling enthusiasts all over the world the
chance to experience unforgettable moments. Motorbike fans can
currently choose from some 50 unique travel, training and event
experiences. These are offered through more than 20 partners in more
than 18 countries, with more than 70 dates currently available. Since
it is a constantly growing platform, new partners and experiences are
being added all the time.
Whether on-road or off-road, over winding mountain passes or along
the most beautiful coastal roads – in countries such as Australia,
Thailand, South Africa, Korea, Spain, Italy and Germany – premium
partners provide an all-round carefree package for the journey. The
principle is simple: arrive, get on the motorbike, and off you go. The
FUEL FOR LIFE partners take care of the route, overnight stays and
catering. Certified BMW Motorrad instructors accompany small groups,
providing tips and tricks on motorcycling.
Motorbike enthusiasts get the chance to get a pure adrenaline kick on
a racetrack training course or off-road on an enduro training course.
They can discover their own personal limits and acquire key skills for
safe and challenging riding. The selected training courses take place
on world-renowned race tracks throughout Europe or at selected enduro
parks. In the event category, motorcycling enthusiasts will find VIP
tickets to Superbike World Championship races – including access to
the pit lane and paddock – and also festival tickets. Participants do
not require a driving licence to get take part in events with a great community.
Thrilling routes are available and everything is perfectly organised.
FUEL FOR LIFE provides free route tips for those who prefer to set
off on their own. Routes are individually tailored to take in regional
highlights and include sightseeing and accommodation tips as well as
excellent places to stop for a meal along the way. Customers simply
download the relevant GPX files. A skill level is shown for each of
the one-day and multi-day tours. The range of routes is currently
being expanded and will include many more international options in the future.
For further information, please visit: https://www.fuelforlife.bmw-motorrad.com/en/home.html
For further press material on BMW motorcycles and BMW Motorrad rider
equipment, please visit the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Sarah Bauer, Corporate, Product and Innovation Communications
Tel.: +49-151-601-94180, Sarah.Bauer@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Jens Lemon, Head of Communications MINI and BMW Motorrad
Telephone: +49-151-601-23635, Jens.Lemon@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
more than 202,000 motorcycles worldwide. The profit before tax in the
financial year 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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