Munich / Berlin. The 21st edition of the BMW Motorrad
Days in Berlin from 7 to 9 July 2023 will draw fans from all over the
world under the banner of “100 years of BMW Motorrad”. The
fans of music, motorcycle culture, skateboarding, BMX and art will
also get their money’s worth – at the Pure&Crafted Festival. At
the festival, which was launched in Berlin in 2015 and initiated by
BMW Motorrad, fans can once again experience the special mix of
handcrafted music, motorcycle culture and new-heritage lifestyle on 7
and 8 July 2023.
While the last two Pure&Crafted festivals took place in the
Sommergarten at the Messe Berlin trade fair grounds, the cult event
has now found a perfectly tailored home in urban
Friedrichshain-Kreuzberg with the Napoleon Komplex. Visitors can
immerse themselves in the unique Pure&Crafted world on a warehouse
site with typical industrial charm.
Once again there will be a great program for all music fans. It
will feature, for example, the Austrian duo Cari
Cari, which spans the musical period from the wild
1970s through 1990s grunge to the present day.
Drangsal, on the other hand, will play new wave,
post-punk and indie pop at the only concert in Germany this year.
Musically there is a lot more to discover as well.
Multi-instrumentalist, producer and singer WU-LU will
performa a mixture of grime, dub and punk or Circa
Waves will thrill the crowd with driving melodic indie rock.
Another highlight: a Berlin artist will design a skate park
where the local and national skate scene will compete against each
other on site. Complemented by sounds, bites and the right vibes of
the Berlin skate community. BMX Flatland shows will also take place
several times a day on the grounds and in the skate park – followed by
workshops for everyone who is interested.
In the Wheels Area, on the other hand, motorcycle fans can dive
deep into the world of customizing. Among others, Hookie Co. from
Dresden will be there to design this year’s Pure&Crafted custom
bike. For the first time, electric mobility will also play a central
role this year, as Pure&Crafted consistently builds bridges from
heritage to mobility concepts of the future.
Finally, the General Store offers a selection of lifestyle
products to match the passions that make up Pure&Crafted: Music,
motorcycle culture, skateboarding, BMX and art.
Tickets and advance sales
The advance sales for Pure&Crafted has started and tickets for
the festival can now be purchased for EUR 34.90 at
www.pureandcrafted.com. Day tickets will go on sale in mid-May.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Spokesperson BMW Motorrad
Telephone: +49-151-601-50181, Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Jens Lemon, Head of Communications MINI and BMW Motorrad
Telephone: +49-151-601-23635, Jens.Lemon@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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