Munich. After two successful BMW Motorrad Days in
Berlin in 2022 and 2023,
BMW Motorrad will continue the
legendary format of the previous events this year. The world’s largest
BMW Motorrad meeting will return to Garmisch-Partenkirchen in the
Alps. This is BMW Motorrad’s response to the heartfelt desire of its
fans all over the world for unadulterated motorcycle culture, a party
atmosphere and unique riding experiences against a breathtaking Alpine backdrop.
For more than 20 years, the BMW Motorrad Days have been a
highlight and a must in the annual calendar of motorcycle fans from
all over the world. For the past two years, the world’s largest
gathering dedicated to the BMW Motorrad brand has been held in Berlin,
in the heart of Europe, where BMW motorcycles have been built for more
than 50 years. Together with BMW Motorrad employees from all over the
world, the BMW Motorrad Days 2023 in Berlin marked an important
chapter in the company’s history on the occasion of the 100th
anniversary of BMW Motorrad.
Through the BMW Motorrad Days, BMW Motorrad maintains a strong
emotional bond with its community all over the world. The world’s
largest BMW Motorrad meeting has taken place in Garmisch-Partenkirchen
for a total of 18 consecutive years against the backdrop of the
magnificent Alpine panorama.
And what better location for the “Year of the GS”
than Garmisch-Partenkirchen with its magnificent surroundings, winding
roads and nearby alpine passes. It is the ideal terrain for unique
motorcycle rides – especially with the legendary icon of adventure riding.
This is why the BMW Motorrad Days are returning to this
legendary venue in the “Year of the GS”. For three days,
from 5 to 7 July, BMW Motorrad will thrill the international community
at the foot of the Hausberg mountain with new products, exhibitors,
shows, test rides and, last but not least, traditional Bavarian
lifestyle and legendary party atmosphere.
BMW Motorrad will provide more detailed information on the BMW
Motorrad Days 2024 in due course.
You will find press material on BMW motorcycles in the BMW Group
PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.:
+49 89 382 -57505, Tim.Diehl-Thiele@bmw.de
Jens Lemon, Head of Communication MINI and BMW
Motorrad
Tel.: +49-151-601-23635, Jens.Lemon@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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