+++ Emotional opening ceremony in Rome +++ All-electric BMW vehicle
fleet for teams and organisers +++ BMW brand experience for customers
and fans +++ “Best seats in the house” at the first tee +++ Exclusive
live broadcasts in the new BMW 7 Series and other models** +++
Rome/Munich. On Friday morning, the moment the golf
world has been eagerly awaiting for the past two years will arrive.
The first tee off at the 44th Ryder Cup takes place in front of the
impressive backdrop of the grandstand at the first tee of the Marco
Simone Golf & Country Club. In attendance will be tens of
thousands of fans and Worldwide Partner BMW. Over the course of three
days, the twelve best golfers of host Europe and those of defending
champions USA will go head-to-head in match play. The epic team duel
is not about prize money, it is about glory and honour for the
respective continent.
The unique emotions associated with the Ryder Cup were tangible at
the opening ceremony today, the excitement for the 28 matches (four
Foursomes and four Fourballs on both Friday and Saturday, twelve
singles matches on Sunday) knows no limits. Worldwide Partner BMW is
using its vehicles to transport the fascination of the world-renowned
sporting event to customers, fans and visitors – both in Rome and
around the world.
BMW is supporting the smooth running of the Ryder Cup with a fleet
comprising 120 all-electric vehicles which is transporting the members
of the golf and organisational teams with zero emissions. Sustainable
electromobility is also the focus of the Ryder Cup Village and other
locations on the event site; the vehicles on show include the new BMW
i5, the BMW i7 and the BMW iX. Fans can relax and get involved in
entertaining activities in the BMW Fan Zone.
Spectators can also sit in the BMW i7’s luxurious seats right at the
first tee. Six of the seats have been installed in the stand and these
will be allocated to fans on site. With a little bit of luck, even
those without a ticket could be allocated one as well as one of the
six “best seats in the house”, allowing them to experience the biggest
golf event along with the unmatched comfort of the BMW i7.
BMW customers unable to attend the Ryder Cup in person won’t have to
miss out on the sporting drama and the electrifying atmosphere that
the unique golf event is famous for the world over. For the first time
in the history of the Ryder Cup, there will be live broadcasts in cars
– wherever you are*. BMW is enabling customers to experience every
shot live in a large number of models** and to stream extensive
on-demand content.
Customers of the new BMW 7 Series in particular will feel like they
are right there on the fairways and greens. The Ryder Cup in-car app
will allow passengers in the second row to enjoy the sporting
highlight on the BMW Theatre Screen. The 31-inch panorama display
extends down from the roof lining in 32:9 format with 8K resolution,
transforming the rear of the new BMW 7 Series into an exclusive
private cinema on wheels. Thanks to the on-board 5G-enabled antenna
system, BMW customers benefit from the best-possible streaming speeds.
All content can also be viewed on the front-row BMW Curved Display
when stationary. For safety reasons, it is not possible to play
premium sport content in the front row while driving.
* Abu Dhabi, Albania, Australia, Austria, Belarus, Belgium,
Bosnia, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica,
Croatia, Cyprus, Czech Republic, Denmark, Dubai, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland,
Israel, Italy, Ivory Coast, Japan, Kazakhstan, Korea, Kuwait, Latvia,
Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Mauritius, Mexico,
Montenegro, Morocco, the Netherlands, New Zealand, Norway, Oman, Peru,
Poland, Portugal, Romania, Qatar, Saudi Arabia, Serbia, Singapore,
Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand,
Turkey, Ukraine, USA.
** BMW 7 Series (G70), BMW iX (produced after 03/23), BMW X5, BMW X6,
BMW X7 (after 04/23), BMW XM (after 08/23).
