Munich. MINI provides a first glimpse of the
trend-setting design of the upcoming all-electric model family:
Charismatic Simplicity is called the reduced design language that
focuses on the essentials. Each new MINI model gains its own strong
individual character that is expressed in distinctive design features,
while exuding individuality with a clear brand affiliation.
Sustainable materials are another essential part of the new design language.
“With our new Charismatic Simplicity design language, we are
completely rethinking the iconic MINI. Our purist, progressive
approach combines the simplicity of functional elements with the
emotionality that MINI is renowned for,” says Oliver Heilmer, Head of
MINI Design. “We are convinced that the conscious reduction to a few,
but expressive elements enable innovations that would have been
unthinkable before.”
Round OLED display combines tradition with state-of-the-art technology.
At the centre of the visually reduced interior is the circular
central instrument display iconic of MINI, which will be reinterpreted
in the form of an OLED display in the upcoming model family. MINI is
the world’s first car manufacturer to offer a touch display with a
fully usable round surface. The OLED display has a diameter of 240
millimetres and combines the functions of the instrument cluster and
the on-board monitor. The sleek design and frameless look give it a
particularly highquality appearance. The touch control enables a
completely new, minimalistic user interface that also controls the
integrated infotainment and climate functions. With the purist
dashboard as a stage for the circular central display, MINI continues
the traditional design heritage of the classic MINI.
Sustainably inspired variety of materials: steering wheel and seats.
In addition to the central display, the steering wheel of the
next model family was also fundamentally redesigned. The standard
version comes with a two-spoke design. The optional version adds a
distinctive fabric finish as a third element in addition to a sporty
geometry. The upcoming MINI model family inspires with its
high-quality and sustainable variety of materials and colours as well
as innovative textile designs. Vibrant Silver is a recurring colour
accent, adding a special touch with its shimmering metallic
appearance, both outside and in.
The range of seats is equally diverse. A fresh combination of new
colours and patterns paired with classic style elements like the
houndstooth pattern build a bridge from the past to the future.
Laminated seat side panels look particularly valuable and show the
attention to detail. Like the armrests integrated into the seats for
the first time, they contribute to the homely atmosphere of the interior.
New rim design promotes dimensions and aerodynamics.
The completely redesigned light-alloy wheels also follow the
principle of the new design language. The MINI wheels of the upcoming
model family no longer focus on the sculptural nature of the spoke
structure, but on a graphic design characterised by strong colour
contrasts. This creates an illusion of size, which is further
emphasised by the outward-pointing spokes. The pared-back,
two-dimensional wheel design contributes to improved aerodynamic
qualities and increased range with its somewhat compact,
two-dimensional design.
With these innovative design highlights, MINI is already dropping a
hint of the ground-breaking step the Charismatic Simplicity principle
is taking. The new MINI design language combines quality,
sustainability, and purist reinvention in perfect synthesis with the
historic DNA of the brand.
