Munich. In January, BMW joined forces with DFL
Deutsche Fußball Liga to become the first car manufacturer to bring Bundesliga
football into a vehicle with a pilot application. Since then,
selected content and live games have been available to customers of
the new BMW 7 Series in Germany, Austria and Switzerland who can enjoy
the content on the BMW Curved Display when the car is parked*. In the
next step, customers can now also enjoy the Bundesliga In-Car App
content on the BMW Theatre Screen. This practically turns the rear
seats in the BMW 7 Series into front-row seats in the stadium. At the
same time, the offer will be rolled out to other countries in Europe,
America and Asia**. The pilot is initially scheduled to run until 31.03.2024.
The BMW Theatre Screen transforms the rear of the new BMW 7
Series into an exclusive private cinema. The large 31.3-inch panoramic
display offers first-class entertainment with Amazon Fire TV built-in.
Bundesliga content can now also be streamed via the BMW Bundesliga
In-Car App, which is available exclusively in the BMW 7 Series on the
BMW Theatre Screen in the Fire TV app store. Thanks to the on-board
5G-enabled antenna system, customers benefit from the best-possible
For safety reasons Bundesliga content cannot be played on the
BMW Curved Display while driving. However, streaming on the BMW
Theatre Screen is possible for rear-seat passengers while the vehicle
is on the move. The Bundesliga In-Car App offers on-demand content
such as highlight formats or match data, but also individual live
content tailored for in-car use.
* Also available in BMW iX from production 03/23; BMW X5, X6, X7
** Successive rollout in Belgium, Brazil, France,
Italy, Korea, Netherlands, Singapore, South Africa, Thailand, United
Arab Emirates, USA.