Presentation of the Winner’s Car for the BMW Open by American Express, the fully-electric BMW i4 M50, at the BMW Group Plant Munich.


+++ Born in Munich and the best-selling BMW M model: the
fully-electric BMW i4 M50 +++ Winner’s car for the renowned ATP
tournament is produced at the BMW Group parent plant +++ 100 %
electrified BMW shuttle fleet +++

The BMW Open by American Express gets going
at the BMW Group Plant Munich: one day before the start of the
historic ATP Tour event on the clay courts of MTTC Iphitos, the BMW
Group home plant was the location for the presentation of the 2023
Winner’s Car for this year, the fully-electric BMW i4 M50 (power
consumption: 22.5-18.1 kWh/100km; CO2 emissions: 0 g/km; range:
414-520 km). In the main draw, 28 top players have the opportunity to
claim 250 valuable world ranking points and one of the most
sought-after BMW vehicles currently available. The four-door Gran
Coupé BMW i4 M50 is produced in Munich and is now the best-selling BMW
M model, having been launched in November 2021. BMW has been the title
partner of the BMW Open by American Express since 1987, which this
year boasts total prize money of 630,705 Euro.

Stefan Teuchert, Head of BMW Germany, who introduced the Winner’s Car
at the BMW Group Plant Munich during the opening press conference,
said: “The BMW i4 M50 combines the best of both brands –
fully-electric driving pleasure from BMW i and sporty handling from
BMW M. This makes the innovative Gran Coupé the perfect Winner’s Car,
and a great additional incentive for all players to claim the title.
The fact that the BMW i4 rolls off the production line at the home
plant just a few kilometres from Center Court underlines the close,
long-standing partnership between the BMW Group and the BMW Open by
American Express.”

As the first fully-electric Gran Coupé, the BMW i4 combines a
particularly sporty look and locally emission-free driving pleasure
with a high level of comfort and everyday suitability. Equipped with
fifth-generation BMW eDrive technology, the BMW i4 M50 delivers sporty
performance values and an extensive range (WLTP) of up to 520
kilometres. BMW eDrive technology, the BMW iDrive operating concept
and a wide selection of driver assistance systems characterise its
progressive character.

Last year, the BMW Group celebrated the 100th anniversary of its home
plant in Munich. The plant is in the midst of transforming into the
BMW iFactory and will set new standards in the BMW Group production
network. Modern production structures mean that the Munich plant is a
ground-breaking production location that is also ready to accommodate
the model architecture of the NEUE KLASSE, accelerating the production
of future-oriented electric vehicles. The transformation of the plant
focuses on three areas: transformation with regard to electromobility
and digitalisation, the efficiency of processes and structures and
sustainability in production and logistics.

This year’s fleet of shuttles, which BMW will employ during the
tournament, also consists exclusively of future-oriented electric
vehicles; BMW i7, BMW iX, BMW iX3 and BMW iX1 models.

There is a very challenging path to the title at the BMW Open by
American Express 2023 and to the Winner’s Car. Defending champion
Holger Rune (NOR) and Olympic champion Alexander Zverev (GER) will be
on court with Taylor Fritz, the USA no. 1 and current world no. 10, as
well as 2021 Wimbledon finalist Matteo Berrettini (ITA). Jan-Lennard
Struff and Oscar Otte, who reached the semi-final last year, will join
Zverev in sporting German colours. The third wildcard was allocated to
Dominic Thiem (AUT), US Open champion and former world no. 3.

Tennis fans have many opportunities to watch the BMW Open on TV or
via livestream. Bayerisches Fernsehen (BR) will broadcast one
semi-final and the final live. All the matches on Center Court (Monday
to Sunday) can be seen live on Sky (pay TV) and are also shown on is also streaming one match per day from Monday to
Saturday, in addition to the offering on BR.

BMW i4 M50: (Electric power consumption combined:
22.5-18.1 kWh/100 km in the WLTP cycle; CO2 emissions: 0 g/km;
electric range: 414-520 km in the WLTP cycle)


Please enter your comment!
Please enter your name here