Munich. Some 37,000 visitors celebrated with BMW
Motorrad in Berlin last weekend. The 21st BMW Motorrad Days took place
from 7 to 9 July, attracting 32,000 fans from all over the world. In
addition, the Pure&Crafted Festival was held in the German capital
on 7 and 8 July, with almost 5,000 visitors.
This year’s BMW Motorrad Days was dedicated entirely to the
100th anniversary of BMW Motorrad. Fans both with and without
motorbikes came not only from Germany and neighbouring countries, but
from over 60 nations in total. While there were large numbers of
visitors from Italy, France and the UK as usual, the second BMW
Motorrad Days to be held in Berlin also attracted numerous guests from
the Berlin-Brandenburg region.
The extensive BMW Motorrad Days programme left nothing to be
desired, enabling guests to experience the entire range of the brand
at five different locations.
There was a lot going on in the halls and Summer Garden at Messe
Berlin: in addition to shows in the original Motodrom, visitors were
able to admire unique custom bikes in the Heritage Area. Along with
various stunt shows, motorcycling without a licence, a children’s
programme and all kinds of other activities, the main focus of the
event was of course the BMW Motorrad brand experience, with more than
60 brand-new motorbike models, accessories, a large fan shop and more
than 30 international travel, training and test ride partners. In
addition to Rent A Ride, Fuel for Life, the BMW Motorrad International
GS Trophy and BMW Group Classic, there were presentations by numerous
other international exhibitors and partners, too. To mark the
anniversary, visitors to the BMW Motorrad Days were able to marvel at
a special exhibition featuring motorbikes and worlds of experience
dedicated to each of the decades of the company’s 100-year history.
At the BMW Motorrad plant in Berlin Spandau meanwhile, around
1.600 visitors experienced first-hand how BMW motorcycles come to life
during exciting guided tours.
BMW Motorrad came up with special treats for fans of the BMW GS
models. In addition to offering enduro training courses and guided
off-road tours through the magnificent Brandenburg countryside, the
grounds of MCC Schenkenhorst were transformed into the place to be for
the international BMW GS community. This was also the venue for the
international qualifying round of the 2024 BMW Motorrad International
GS Trophy to be held in Namibia.
On the Spreewaldring, a 2.7-km, 10-metre-wide race track,
visitors were able to ride the latest BMW S 1000 models under the
professional guidance of experienced instructors provided by
MotoRacingSchool. Race taxi drives in BMW M2 vehicles were also
offered here several times a day.
Parallel to the BMW Motorrad Days, music lovers were well
catered for at the Pure&Crafted Festival. Originally launched in
Berlin at the initiative of BMW Motorrad in 2015, the festival once
again enabled fans to enjoy a distinctive blend of music, motorbike
culture and lifestyle. Now established at a perfectly tailored venue –
the Napoleon Komplex in the urban district of Friedrichshain-Kreuzberg
– this event featured acts such as Cari Cari,
Drangsal and WU-LU, to name just a few.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Spokesperson BMW Motorrad
Tim Diehl-Thiele, Head of Communications BMW
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises over 30 production sites worldwide; the company has
a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all