Munich. What a start to 2024 at BMW Park. The first
home game of the new year not only produced a thrilling EuroLeague
match between FC Bayern München Basketball and Real Madrid, which
ended 71:92, but also saw both teams put on a magnificent display of
dunking. The 6,500 strong crowd in Munich on Tuesday evening were
treated to a total of seven dunks, raising a further 7,000 euros for
the “Dunks for Tomorrow” initiative.
BMW München and FC Bayern München Basketball launched the joint
campaign at the start of the season. Each time the Munich-based team
scores a slam dunk at a home game, BMW donates 1,000 euros to the
SOS-Kinderdorf e.V. charity. An impressive 60,000 euros had already
been raised this way by the turn of the year.
“We are pleased to be supporting SOS-Kinderdorf’s commitment to
educational equality and equal opportunity with this initiative,” said
Bernd Döpke, head of BMW München. “In the first few months, we have
raised a remarkable amount, which will help give many children and
young people better prospects. We want to continue to help and have
hit the ground running in the new year. The seven dunks scored by the
two top teams is a promising start to the remainder of the season.”
The battle between FC Bayern Munich Basketball and Real Madrid was
also a big event for the BMW Group. The 20th match day of
the EuroLeague saw two clubs with international appeal, both of whom
work together with the company, face off at BMW Park. As well as the
partnership with the Munich-based club, which was launched in July
2023, BMW Spain has also been Sustainability Partner of Real Madrid
since 2022 and supplies all the players and management teams from the
top basketball and football teams with fully-electric cars. With this
in mind, BMW not only made a donation for the dunks scored by FC
Bayern München Basketball at the EuroLeague thriller, but also for
each dunk by the defending champions and table-toppers from Spain.
With this performance, Serge Ibaka, Walter Tavares and their
team-mates took the total amount raised for “Dunks for Tomorrow” to
67,000 euros. SOS-Kinderdorf e.V. uses the money to support children
and young people from underprivileged families in many different ways
throughout their school lives. SOS-Kinderdorf is present in schools
and helps with everyday life – for example, with school social work,
afternoon care and social group projects, in order to break the cycle
of poverty and limited opportunities.
