The BMW Concept Touring Coupé: A timeless symbol of freedom on four wheels.


Munich/Cernobbio. The BMW Group is presenting the
world premiere of its BMW Concept Touring Coupé at the opening of the
Concorso d’Eleganza Villa d’Este 2023. The closed two-seater, which
was developed for one-off production, continues the tradition of
legendary BMW classics: a timeless symbol of freedom on four wheels
and the joy of travelling together.

BMW Design has reimagined the traditional body shape of an elegant
sports car, giving the vehicle a shooting brake concept. In the
interior, precisely crafted leather surfaces from Italian manufacturer
Poltrona Frau create a luxurious ambience. The compartment behind the
seats provides ample room to stow luggage for spontaneous trips; the
luggage itself was also exclusively custom-made at the Schedoni
leather workshop in Modena.

One-of-a-kind model pays tribute to the timeless fascination
of the car.
The world premiere of the BMW Concept
Touring Coupé at the Concorso d’Eleganza Villa d’Este 2023 places the
vehicle in a historical context. Surrounded by classic motors from
automotive history that have brought joy to their owners and observers
alike for decades, this unique car will be presented in Cernobbio,
Italy, as a tribute to the timeless fascination of the automobile.
“The BMW Concept Touring Coupé celebrates the original Sheer Driving
Pleasure,” says Domagoj Dukec, head of BMW Design. “A highly emotional
vehicle like this shows that the passion for everything that goes into
driving pleasure has been essential through the ages and will be for
the future.”

The hand-crafted, one-of-a-kind BMW Concept Touring Coupé unites a
body concept steeped in tradition with the technology of a purist
modern-day sports car. Its proportions and name are reminiscent of the
BMW 328 Touring Coupé that won the Mille Miglia endurance race back in
1940. The functionality of the shooting-brake concept is a nod to the
BMW 02 Series model variants of the early 1970s, which featured
“Touring” in their name to distinguish them from sedans. The styling
of the signets on the rear and inside this unique vehicle was inspired
by the model inscription of this historic predecessor. The BMW Concept
Touring Coupé is powered by the brand’s hallmark six-cylinder in-line
engine, with performance characteristics and refinement that confirm
its status as a symbol of pure, unadulterated Sheer Driving Pleasure.

Exterior design: Striking proportions, exclusive
The design highlight of the BMW Concept Touring
Coupé is its sculpted rear end. Created from the flowing contours of
the roof, which merge seamlessly with the rear side panels, the shape
accentuates the car’s athletic shoulders, while the flat rear window
and clearly defined body surfaces emphasise the vehicle’s solid stance.

Viewed from the side, the BMW-typical interpretation of the
shooting-brake proportions is clearly recognisable. The long bonnet,
streamlined roof contours and powerful rear section form a distinctive
two-box design, while the elongated side window graphic with the
Hofmeister kink and flared rear wheel arches underline its sporty elegance.

The Sparkling Lario exterior paintwork was specially created for the
BMW Concept Touring Coupé. With embedded flakes of blue glass, its
grey-brown hues achieve a unique impression of depth. The effect is
completed by silver-bronze accents and the specially designed BMW
kidney grille with longitudinal bars. The exclusive light-alloy
wheels, measuring 20 inches at the front and 21 inches at the rear
axle, provide a logical continuation of these colour accents in the
20-spoke radial design. The intricate implementation and discreet
gold-coloured surfaces underline the vehicle’s elegant sporty character.

Interior design: Craftsmanship at the highest
The interior ambience of the BMW Concept Touring
Coupé is defined by the brand’s usual driver orientation in the
cockpit, with maximum attention to the choice of materials, colour
scheme and workmanship. The exclusive bi-colour option from Italian
leather workshop Poltrona Frau divides the interior horizontally into
two distinct colour segments: In the upper section, a dark brown tone
aids concentration while driving; in the lower section, a light saddle
brown brings comfort and warmth into the interior.

Precise perforations, as well as braided leather straps for the seat
valences and slide bar, highlight the artisan character of the
interior, which combines traditional craftsmanship at the highest
level with modern design principles.

High-quality workmanship and attention to detail also characterise
the luggage designed exclusively for the BMW Concept Touring Coupé by
the long-established Schedoni leather workshop in Modena. The
custom-made set consists of two large and one small weekender bags,
plus a garment bag, all of which are perfectly coordinated with the vehicle.

If you have any questions, please contact:

BMW Group Unternehmenskommunikation

Kai Büchner
Press spokesperson BMW Design

Steven Wörns
Press spokesperson BMW Group Design


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and
more than 202,000 motorcycles worldwide. The profit before tax in the
financial year 2022 was € 23.5 billion on revenues amounting to €
142.6 billion. As of 31 December 2022, the BMW Group had a workforce
of 149,475 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.


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