The BMW XM Label Red.


The BMW XM Label Red responds to the needs and desires of a global
target group of individualists – customers with a taste for extrovert
lifestyle and a passion for ultimate performance in a car reaching
beyond traditional conventions. Production will begin in August 2023
at BMW Group Plant Spartanburg in the USA. Scheduled for the same
timeframe is an exclusive edition of the range-topping model limited
to 500 examples and featuring an exterior paint finish in BMW
Individual Frozen Carbon Black metallic.

The BMW XM Label Red will celebrate its world premiere at the Auto
Shanghai international motor show in April 2023. China is one of the
most important sales regions for the BMW XM Label Red, alongside the
USA and the Middle East. It can be ordered from dealers from 28 April 2023.

M HYBRID system with top-level and precisely judged performance.

The M HYBRID system in the BMW XM Label Red demonstrates the
intoxicating effect of drive system electrification in
high-performance models from BMW M GmbH in impressive style. The
precisely honed interplay of the electric motor and V8 engine ensures
an instantaneous delivery of power that then builds emphatically and
continues unabated into the highest reaches of the rev range. This
combination of combustion engine and electric motor matches the drive
concept of the new BMW M Hybrid V8 endurance racing car, which made a
successful debut in the 24 Hours of Daytona race in the North American
IMSA series this year and is set to line up in events including the 24
Hours of Le Mans in 2024.

With a system output increased to 550 kW/748 hp, the new
top-of-the-line model outperforms the standard BMW XM produced since
December 2022 by 70 kW/95 hp. System torque is up by 200 Nm (147
lb-ft) and now peaks at 1,000 Nm (737 lb-ft). Power is channelled to
the road by the M xDrive all-wheel-drive system. In conjunction with a
model-specific composition of chassis technology and fast-acting,
high-precision powertrain and chassis control, this creates a unique
performance experience with dynamism and agility at a whole new level.

V8 engine with cutting-edge M TwinPower Turbo technology and
classical high-revving character.

The M HYBRID system of the BMW XM Label Red blends the future-focused
virtues of electrification with the traditional qualities of a
high-revving eight-cylinder combustion engine with M TwinPower Turbo
technology. The latest generation of the V8 stands out with its
extremely rapid power delivery, increased efficiency and minimised
emissions. As well as a cross-bank exhaust manifold, it also features
a reinforced crankshaft drive, turbocharging with an electrically
controlled blow-off valve, upgraded oil supply and optimised oil separation.

In the BMW XM Label Red, the V8 makes an even greater contribution to
the system output generated in tandem with the electric motor. It
produces its maximum output of 430 kW/585 hp at 5,600 rpm. Peak torque
is 750 Nm (553 lb-ft) – an increase of 100 Nm (74 lb-ft) over the
version of the engine in the standard BMW XM – and is on tap across an
extremely wide rev band from 1,800 to 5,400 rpm.

With two electronically controlled and continuously adjustable flaps,
the sports exhaust system of the BMW XM Label Red provides an
emotionally rich accompaniment to the engine’s power delivery with a
vibrancy and energy not normally associated with an eight-cylinder
unit. The engine sound therefore has a very distinctive quality, as do
the two pairs of dual tailpipes, with the individual pipes arranged
one above the other.

Instantaneous power delivery: electric motor with innovative
pre-gearing stage.

Like the V8 engine, the electric motor of the M HYBRID system also
employs innovative technology to deliver a noticeable increase in
pulling power. The permanently excited synchronous motor is integrated
into the eight-speed M Steptronic transmission together with its power
electronics and, in the now familiar style of electric motors,
responds to just slight movements of the accelerator with
instantaneous power delivery.

The electric motor contributes up to 145 kW/197 hp to the maximum
system output of the BMW XM Label Red and develops nominal torque of
280 Nm (206 lb-ft). A pre-gearing stage patented by BMW is used to
increase the torque produced by the motor to an effective maximum of
450 Nm (332 lb-ft) at the transmission input for the motor. In this
way, the compact motor is able to provide the sort of torque boost
that could normally only be achieved using a far larger and heavier unit.

The improved build-up of power resulting from the pre-gearing stage
between the electric motor’s rotor and the transmission’s input shaft
can be clearly felt, both when accelerating off the line and when
putting in a quick burst of speed. Combined with the optimised power
delivery of the V8 engine and its high-revving character, this
produces performance of rare authority and composure. The BMW XM Label
Red needs just 3.8 seconds to sprint from 0 to 100 km/h (62 mph). Its
top speed is electronically limited to 250 km/h (155 mph), but rises
to 290 km/h (180 mph) on cars with the optional M Driver’s Package.

As well as providing an electric boost effect under acceleration, the
electric motor also performs a supporting role under steady loads,
helping to increase the efficiency of the combustion engine. This
gives the BMW XM Label Red average petrol consumption of
1.7 – 1.6 litres per 100 kilometres (166.2 – 176.6 mpg imp) in the
WLTP test cycle, combined electric power consumption of 34.5 –
33.0 kWh per 100 kilometres and CO2 emissions of 39 –
35 grams per kilometre.

Powerful high-voltage battery, BMW IconicSounds Electric,
Combined Charging Unit and predictive heat management.

The motor draws its energy from a high-voltage lithium-ion battery
integrated into the underbody area, which is a product of
fifth-generation BMW eDrive technology. The lithium-ion battery stands
out with its high energy density at a cell and battery pack level. It
provides a constant flow of power across a wide temperature range and
even under the heavy loads brought by a particularly sporty driving
style. It has a usable energy content of 25.7 kWh. Together with the
electric motor’s excellent efficiency and the system of intelligent
energy management, this enables an electric range of 75 –
83 kilometres (47 – 52 miles) in the WLTP cycle.

The BMW XM Label Red can therefore complete not only journeys around
town but also cross-country routes locally emission-free and almost
silently. The top speed achievable in pure electric mode is 140 km/h
(87 mph). The power delivery of the electric motor also gains a
soundtrack of its own, in the form of the BMW IconicSounds Electric
developed as part of a collaboration between the BMW Group and film
score composer Hans Zimmer.

The Combined Charging Unit of the M HYBRID system enables AC charging
at up to 7.4 kW. This means the high-voltage battery can be
replenished from zero to 100 per cent charge in 4.25 hours. Predictive
heat management reduces charging times by judiciously warming or
cooling the battery. Supplied as standard are both the Flexible Fast
Charger for use with domestic or industrial sockets and the charging
cable Professional. This mode 3 cable for topping up at public
charging stations can be kept in a suitably stylish and exclusive
weekend-type bag and secured in the boot area using a crash-protective
carabiner-belt combination.

Supreme traction, captivating performance: M xDrive and M
Sport differential.

The M xDrive all-wheel-drive system channels the power generated by
the combustion engine and electric motor between all four wheels
precisely, quickly and as required at all times. The system has a
rear-biased setup, which enhances the agility of the BMW XM Label Red
and is particularly pronounced in 4WD Sport mode. When the DSC
(Dynamic Stability Control) system has been fully disengaged, the
traction-optimised 4WD Sand mode – conceived specifically for driving
over dunes and similar surfaces – can be activated via the M Setup menu.

Building on the work of the M xDrive system is an electronically
controlled differential lock in the rear axle, which further enhances
traction, agility and directional stability. The M Sport differential
brings a need-based and fully variable distribution of drive torque
between the left and right rear wheels.

Model-specific chassis tuning, integrated transverse dynamics management.

The most powerful road-legal BMW M car ever made impresses not only
with the unique power delivery of its M HYBRID system, but also with
the breadth of its driving attributes, which enthral and delight time
after time. The BMW XM Label Red rises to every challenge with
unshakable poise and assurance, whether demonstrating its manifestly
sporty performance credentials, cruising along in leisurely fashion
(with zero local emissions if desired), inviting its occupants to
relax in comfort on long trips or venturing off road. The car’s
sophisticated chassis technology gives it an extraordinary spread of
attributes, from dynamism to long-distance comfort, and is adapted to
the bespoke performance characteristics of the drive system with the
precision for which BMW M models are renowned.

Standard equipment for the BMW XM Label Red includes adaptive
M suspension Professional – featuring electronically controlled
dampers and active roll stabilisation with Active Roll Comfort to
eliminate body roll on one side of the vehicle – and Integral Active
Steering. The M Sport braking system comprises six-piston,
fixed-calliper brakes at the front and single-piston,
floating-calliper units at the rear. It teams with the
latest-generation integrated braking system, which ensures the
stopping power generated by recuperation and the friction brake is
combined with great precision, and which also presents the driver with
two pedal feel settings.

Like the M xDrive all-wheel-drive system, the M Sport differential,
active roll stabilisation and the steering’s control systems, the
near-actuator wheel slip limitation tech integrated into the engine
management and the Performance Control function are networked with the
central transverse dynamics management. The integrated application of
all powertrain and chassis systems together with the fine-tuning
carried out on varying types of road – from urban driving to country
roads and motorways – with the help of BMW M GmbH’s racing expertise
has resulted in a well-resolved driving experience in every situation
and with every configuration.

Extroverted design with exclusive details.

Stylistically as well as technically, the BMW XM Label Red takes the
first model since the legendary BMW M1 to be conceived solely as a
high-performance car from BMW M GmbH into even more exclusive
territory. The muscular proportions of a dynamic Sports Activity
Vehicle converge with an extrovert exterior design featuring large
surfaces, clear lines and a front-end look reserved for luxury-class
BMW models. And added to the mix here are design accents underscoring
the singular character of the BMW XM Label Red as a car focused on
achieving the highest peaks of performance.

The distinguishing features of the performance-maximising XM variant
include an accent band in Toronto Red metallic, although a black
accent band also can be specified. The use of red also extends to the
model badges and the wheel inserts. The BMW XM Label Red is fitted as
standard with 21-inch light-alloy wheels. The surrounds for the BMW M
kidney grille and diffuser elements come in Black high-gloss.

The spectrum of exterior paint shades available for the new model
comprises one solid and eight metallic variants. Customers can also
choose from more than 50 BMW Individual special paint finishes,
including the new BMW Individual Urban Green, BMW Individual Petrol
Mica metallic, BMW Individual Anglesey Green metallic and BMW
Individual Sepia metallic. The new BMW Individual Visualizer (at
is available for the first time from the start of orders for the BMW
XM Label Red to help customers with the paint selection process. The
car is depicted extremely realistically in the paint finish selected
by the customer against the backdrop of BMW M Town. Here, it can be
viewed from various angles and with the aid of 360-degree video.

The limited-edition variant of the BMW XM Label Red – only 500
examples of which will be released globally – maximises the
exclusivity factor with even more expressive styling. Toronto Red
metallic for the BMW M kidney grille surround and rear diffuser insert
create additional design cues that combine with a body paint finish in
BMW Individual Frozen Carbon Black metallic. The contrast of the gloss
colour accents against shimmering matt surfaces ensures the exterior
of the BMW XM Label Red has a particularly enthralling effect.

A black/red colour scheme also brings a visually appealing and
sporting flavour to the interior of the BMW XM Label Red. The
distinctive three-dimensional headliner and the trim for the body
pillars have black surfaces. Red is used to bring an extra sense of
exclusivity to the diamond-shaped upper sections of the backrests and
the integrated head restraints of the seats for the driver and front
passenger and the outer rear seats. This is complemented by red
contrast stitching for the black surfaces of the seats, instrument
panel, door trim and centre console, and the likewise red accents for
the air vents. Among the other exclusive features of the BMW XM Label
Red interior are a red “XM” badge below the control display and an
interior trim strip in Carbon Fibre satin effect with red and blue
accent threads highlighting this as an M car. Inside the
limited-edition variant of the Label Red, customers will find a plaque
below the control display reading “1 of 500”.

Sports car cockpit with BMW Curved Display; M Lounge in the rear.

M multifunction seats, knee pads, M-specific content on the BMW
Curved Display and the standard-fitted BMW head-up display, the
signature M gear selector lever and an M-specific control panel on the
centre console are the headline features of a sports car-style cockpit
optimised to deliver a richly engaging performance experience on
board. The M Hybrid button is used to select the desired operating
mode for the drive system, while the Setup button provides direct
access to the configuration of the powertrain, chassis, steering,
braking system and M xDrive, as well as allowing the level of brake
energy recuperation to be adjusted. The M leather steering wheel has
trim elements in Black Chrome, plus M buttons and gearshift paddles
with carbon inlays whose plus and minus symbols are in red. An
exclusive special feature of the BMW XM Label Red is the symbol
identifying Boost Mode on the left-hand shift paddle.

A generous feeling of space, high-quality materials and extravagant
design transform the rear of the BMW XM Label Red into an exclusive M
Lounge. Optionally heated backrests that extend well into the sides of
the cabin and cushions in Merino leather with red contrast stitching
and an “XM” badge offer passengers luxurious levels of comfort. The
sculptural headliner is quite unique with its three-dimensional prism
structure, photo mount-style border and 100 LED units for
illumination. Ambient lighting, four-zone automatic climate control,
the Harman Kardon Surround Sound System and the Travel & Comfort
System are all standard features too, while the options list includes
the Bowers & Wilkins Diamond Surround Sound System with 1,475-watt
amplifier and four additional speakers in the roof area.

Advanced driver assistance systems; BMW Live Cockpit
Professional as standard.

The BMW XM Label Red offers customers a wide selection of advanced
systems for automated driving and parking. Among the technologies
fitted as standard is the Driving Assistant, which comprises Front
Collision Warning, Lane Departure Warning including lane return with
steering assistance, the Evasion Assistant, Alertness Assistant and
the Speed Limit Info system. The optional Driving Assistant
Professional brings Active Cruise Control with Stop&Go function
together with features such as the Steering and Lane Control
Assistant, traffic light recognition, automatic Speed Limit Assist and
Active Navigation.

Parking Assistant Plus is also part of standard specification.
Alongside, the Reversing Assistant, this system adds Parking View,
front and rear Panorama View and 3D View to the repertoire of functions.

The BMW XM Label Red comes as standard with the BMW Live Cockpit
Professional, which brings with it the latest generation of the BMW
iDrive multi-sensory vehicle experience, here based on an M-specific
version of BMW Operating System 8. With the fully digital screen
grouping and the BMW Intelligent Personal Assistant, the new BMW
iDrive has been deliberately geared towards touch control and gesture
control as well as dialogue using natural language.

The BMW Live Cockpit Professional also includes the cloud-based
BMW Maps navigation system. The optional BMW Digital Key Plus enables
customers to lock and unlock the BMW XM Label Red using their Apple
iPhone by means of security-enhanced ultra-wideband (UWB) radio
technology. Smartphone integration for Apple CarPlay® and Android
Auto™, the personalised BMW ID functionality and an eSIM designed for
5G mobile technology are also available for use.


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