Toyota Unveils New Technology That Will Change the Future of Cars

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To respond to the rapid changes in the market, we will establish a new organization called Hydrogen Factory in July, which will be able to make immediate decisions under one leader, from sales to development and production, all at once. The Hydrogen Factory will promote business on three axes.

The first is localizing R&D and production in countries within the major markets. We will accelerate our efforts by establishing local bases, mainly in Europe and China.

The second is strengthening alliances with leading partners. We will do our best to deliver affordable fuel cells to our customers by consolidating sufficient quantities through alliances.

The third is competitiveness and technology.

We will work on “innovative evolution of competitive next-generation FC technologies,” such as next-generation cell technologies and FC systems.

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