McCord’s Vancouver Toyota has been in business for nearly 40 years, but its impact on the community extends far beyond the dealership’s walls.
Pretty in Pink
Staff from McCord’s Vancouver Toyota are committed to giving back. The dealership donated the pink RAV4 pictured here to a local breast cancer charity called the Pink Lemonade Project. “It’s important for us to give back,” says General Manager Phillip Cianni. “It’s just a no-brainer.”
General Manager Phillip Cianni of McCord’s Vancouver Toyota has made philanthropy and supporting community causes a top priority for the dealership.
“It’s important for us to give back,” Cianni says. “It’s just a no-brainer.”
One of the causes they’re committed to supporting is the Police Activities League of Southwest Washington, or “PAL.” The nonprofit organization promotes positive relationships between law enforcement and youth. Over the years, Cianni and the dealership have partnered with PAL by participating in coat drives, sponsoring the organization’s annual “Hoopin’ with Heroes” event and donating bicycles to elementary school children.
“We knew kids would truly benefit from doing this program,” says Cianni, who’s a reserve police officer himself and has long served on PAL’s board of directors.
They even provided the organization with a Toyota RAV4 — the PAL logo is proudly displayed on the doors.
McCord’s Vancouver Toyota is also thrilled to give to the Pink Lemonade Project, a nonprofit devoted to supporting and empowering people affected by breast cancer in the Vancouver-Portland area. In addition to financial contributions, Cianni secured the organization a RAV4, which they had specially wrapped in the nonprofit’s signature pink color. The pink RAV4 could be seen all over the region as Pink Lemonade Project drove it to their events.
Cianni said it was their honor to support such strong members of their community, adding it “moves all of us.” The dealership also takes advantage of Toyota’s charitable match program, which secures even more funding for these groups.
Their philanthropic work doesn’t end there; Why Racing Events, West Columbia Gorge Humane Society and Salvation Army are among other organizations who benefit from the generosity of McCord’s Vancouver Toyota.
“We take tremendous pride in supporting these organizations that are doing such big things in the community and impacting so many people,” Cianni says.
