World Premiere of the All-New Lexus GX


On June 8 (local time), Lexus unveiled the all-new GX during its world premiere in Austin, Texas, USA. The vehicle is set to be gradually released in different regions, starting from the end of 2023.

Since its establishment in 1989, Lexus has remained steadfast in its pursuit of innovation, consistently pushing the boundaries of technology and design to deliver fresh value to its customers. Driven by our passion to enhance a lifestyle with the car and infuse it with boundless enjoyment, we are committed to offering an extensive range of options that cater to the diverse needs of our valued customers worldwide. Keeping this vision at the forefront, we introduced the NX and LX in 2021, embodying the dawn of the next generation of Lexus, and showcasing their meticulously refined qualities. Additionally, in 2022, we presented the RX and RZ, featuring their sophisticated electrification technologies.

For 2023, we will introduce the new LM, a new answer to chauffeur-driven luxury, and the new LBX, a segment-defying compact with a new luxury value proposition, to drive development of region-specific vehicles meeting the needs of diverse individuals.

Positioned between the LX and RX, the GX is an SUV launched in 2002 primarily targeting the North American market featuring a body-on-frame structure. The vehicle achieves a high degree of both driving performance and interior refinement. With its ability to deliver a comfortable travel experience in any environment, these vehicles have garnered widespread customer acclaim, resulting in cumulative sales of approximately 540,000 units by the end of March 2023.

The all-new GX, has been reimagined as “The Premium Off-Roader,” designed to elevate the customer experience in diverse scenarios, whether that’s navigating rugged terrains or cruising along urban streets. Marking its first redesign since its initial launch in 2002, the platform has undergone a comprehensive overhaul. With the incorporation of the new GA-F platform shared with the LX and the inclusion of a highly efficient V6 twin-turbo engine, the vehicle’s fundamental performance has dramatically evolved, striking an optimal balance between power, fuel economy, and quietness. Building upon its legacy of off-road durability, the vehicle has undergone notable advancements, combining purpose-built packages for off-road performance with the introduction of the E-KDSS system, resulting in improved traction on diverse road surfaces. In addition, the vehicle’s individual components boast exceptional rigidity, coupled with the use of EPS to ensure precise and linear steering response while maintaining the signature Lexus on-road ride quality, all while preserving its genuine off-road capabilities. Furthermore, the exterior design embodies the pursuit of proportions and uniqueness rooted in functional essence and dynamic performance, creating a visually striking aesthetic that also contributes to its exceptional driving performance over diverse terrain as an authentic off-roader. With an exterior design crafted to evoke a sense of exceptional performance and adventure, it has been designed to ensure driver comfort on all roads. Meticulously designed to enhance off-road visibility from every angle and deliver exceptional usability on the road, the interior is thoughtfully equipped with features that create a modern and comfortable space, instilling customers with a sense of security in any environment.

Lexus is also promoting the “Overtrail Project” in order to bring the enjoyment of diverse outdoor lifestyles and vehicles in line with our desire to deliver outdoor experiences that help people understand, enjoy, and protect nature. The new GX, as the driving force behind the Overtrail Project, will help provide customers with new experiences in magnificent natural environments, such as rugged mountainous terrain and lush forests.

In addition, the Overtrail Project is embodied in the new “OVERTRAIL” grade, which is equipped with functions and design features that are required in even harsher environments.


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