Miami New Car Dealer Websites Ranked from Most Popular to Least (2018)


Miami and South Florida is blessed with a robust automotive industry with scores of dealers and dozens of brands.  Car shoppers in South Florida have easy nearby access to domestic car brands like Ford and Chevy to imports like Honda and BMW to exotics like Ferrari and Lamborghini.  Miami is one of the world’s best automotive markets.

With so many choices, so many dealers, it can be tricky to shop.  Of course, today, more and more shoppers have moved online.  That begs the following question:

What are the most popular Miami New Car Dealer Websites?

This rank includes 139 local new car dealer websites from the full mix of brands.  Before we get started, we want to share the methodology for ranking these websites.  We used Amazon’s website ranking tool known as Alexa.  No.  Not the home speaker system.  Alexa is also what Amazon calls its website ranking tool.  The Alexa service gives every website with decent traffic a number.  The smaller the number, the more popular the website.  For example, the most visited website in the world,, has an Alexa traffic rank of #1.  Facebook has an Alexa Rank of #4.

So we listed the 139 websites below and sorted the websites based on their Alexa rankings.  To reiterate, this list is not the websites we like the most.  This list is not based on our internal biases.  You cannot pay to be ranked higher on this list.  This ranking is 100% based on Amazon’s Alexa website ranking.  We feel this is the fairest, most unbiased and most accurate representation of the amount of website traffic hitting these websites.


1 – Miami Lakes Auto Mall is the most successful Miami Automotive website in terms of drawing online visitors.   Their website ranks within the top 100,000 websites in the entire country.  They also have among the largest number of inbound links driving traffic to their site.  Clearly, Miami Lakes Auto Mall has done their research in terms of branding and website traffic building.  Congratulations to Miami Lakes Auto Mall and their web marketing team for being the clear leader in website traffic among Miami new car dealers.

Miami Lakes AutoMall

2 – Braman Honda is the second most popular new car dealer website in South Florida.  Obviously, Hondas are popular in Miami and Braman is one of the top local dealers.  Again, Kudos to the Braman team for their strong online marketing.

Braman Honda

3 – Prestige Imports is not going to outsell the local Honda dealers, but the popularity of their exotic brands along with outstanding marketing has been effective at driving eyeballs to their website.

Prestige Imports

4 – Kendall Dodge Chrysler Jeep Ram might win an award for the most brands in a URL.  They get strong web traffic and have an outstanding effort at driving inbound web traffic from 3rd party websites.

5 – – Okay, we’re not a new car dealer, but we’re proud to get enough traffic to our website to rank within the top 10 new car websites in Miami.  Of course, if you need traffic help, our marketing expertise can definitely help boost your online performance and drive more relevant eyeballs to your website.  For serious inquiries, call our Marketing Expert, Nestor Suarez, at 305.775.4094.

5 – Bomnin Chevy Dadeland proves that even a relatively new dealership can get strong online traffic with aggressive digital marketing.  Bomnin has been strong in their social media push and community involvement.  Great job guys!

Bomnin Chevy

6 – JM Lexus – is kind of the opposite of Bomnin Chevy.  JM has been serving South Florida for decades.  Their brand recognition and marketing shows in JM’s strong top 10 ranking for 2018.

7 – Audi North Miami – Audis are a niche brand of luxury, but that’s not stopping the folks at Audi North Miami from outranking some of the popular Toyota and Ford dealerships.

8 – Kendall Toyota – Kendall Toyota not only sells some of the most popular vehicles in South Florida, but have long been known for outstanding marketing.  Their website  traffic ranking is within the top 10 elite dealer websites in Miami and among the top 200,000 websites in the U.S.

9 – Toyota of North Miami – It’s obvious Toyotas are popular and Toyota of North Miami is running neck and neck with Kendall Toyota to get that web traffic.  The website traffic is incredibly close and clear that these two dealers are being super competitive.

Toyota of North Miami

10 – Lexus of Pembroke Pines – JM Lexus isn’t getting all the web traffic.  Despite being a luxury brand, it’s impressive to see two Lexus dealerships garnering so much web traffic in the Miami Automotive Market.  Furthermore, when you remember that Lexus is managed by Toyota you realize that Toyota has 4 dealers (2 Toyota & 2 Lexus) within the

Lexus of Pembroke Pines

Here is the complete ranking of Miami New Car Dealer websites ranked from the most popular (aka the most traffic) to the least traffic or least popular.

Rank Dealer Website URL
1 Miami Lakes Chevy, Kia, Mitsubishi
2 Braman Honda
3 Prestige Imports Lotus
4 Kendall Dodge Chrysler Jeep Ram
6 Bomnin Chevy Chevrolet Dadeland
7 JM Lexus
8 Audi North Miami
9 Kendall Toyota
10 Toyota of North Miami
11 Lexus of Pembroke Pines
12 Lamborghini Palm Beach
13 Audi of Pembroke Pines
14 The Collection Maserati, Porsche
15 Lexus of North Miami
16 South Motors Honda
17 Porsche West Broward
18 Palmetto 57 Volkswagen
19 Vista BMW
20 Lexus of Kendall
22 South Motors Volkswagen Miami
23 Bomnin Chevy West Kendall
24 Hollywood Kia
25 Ferrari of Fort Lauderdale
26 Porsche West Palm Beach
27 Ocean Mazda Doral
28 Braman BMW
29 Doral Toyota
30 Volvo Cars North Miami
31 The Collection Ferrari
33 Miami Acura
35 Doral Hyundai
36 South BMW
37 Mercedes Benz of Cutler Bay
38 Holman Honda of Fort Lauderdale
39 Doral Lincoln
40 Lauderdale BMW of Pembroke Pines
41 Esserman International Volkswagen
42 Lamborghini Broward
43 Brickell Mazda
44 Lehman Subaru
45 Mercedes Benz of Miami
46 Metro Ford
47 Gus Machado Ford of Kendall
49 Bird Road Subaru
50 The Collection Audi
51 Rick Case Honda
52 Brickell Honda
53 Dadeland Dodge Chrysler Jeep.
54 Williamson Cadillac
55 Honda of Aventura
56 Williamson Buick GMC
57 Brickell Buick GMC
58 Braman Cadillac Miami
59 Land Rover Palm Beach
60 Hollywood Chrysler Jeep
61 Lexus of West Kendall
62 INFINITI of Coral Gables
63 Maserati of Fort Lauderdale
64 AutoNation Honda Hollywood
65 Lorenzo Buick GMC
66 Palmetto 57 Nissan
67 Lehman Hyundai
68 South Dade Toyota
69 Braman Rolls-Royce
70 Gunther Kia
71 Mazda of North Miami
72 Aston Martin Palm Beach
73 Lamborghini Miami
74 Mercedes Benz of Fort Lauderdale
75 Autonation Honda Miami Lakes
76 Land Rover Fort Lauderdale
77 Mercedes Benz of Coral Gables
78 AutoNation Chevy of Pembroke Pines
79 AutoNation Chevrolet Coral Gables
80 Lorenzo Ford
81 Planet Dodge Chrysler Jeep Ram
82 Vera Cadillac
83 Land Rover South Dade
84 Auto Nation Ford Miami
85 Lou Bachrodt Mazda
86 Gus Machado Ford of Hialeah
87 Ocean Cadillac
88 AUTONATION Chrysler Dodge Jeep Ram Pembroke Pines
89 Spitzer Chrysler Dodge Jeep Ram of Homestead
90 AutoNation Chevrolet of Doral
91 Gunther Mazda
92 Deel Volkswagen
93 Acura of Pembroke Pines
94 Holman Lauderdale Imports
95 Coral Springs Kia
96 Braman Miami Hyundai
97 King Hyundai
98 Land Rover North Dade
99 Audi Fort Lauderdale
100 Coral Springs Honda
102 Rick Case Kia
103 Deel Volvo
104 Pines Ford / Lincoln
105 Kendall Hyundai
106 Braman Mini
107 Midway Ford
108 Largo Honda
109 Lehman Buick GMC
110 Coconut Creek Hyundai
111 South Miami Mitsubishi
112 Planet Alfa Romeo
113 Esserman International Acura
115 Palmetto Ford Truck Sales
116 Maserati of Palm Beach
117 South Mini
118 Planet Fiat of West Miami
119 AutoNation Nissan Kendall
120 Rick Case Maserati
121 Sunshine Kia of Miami
123 Lehman Mitsubishi
124 Braman Bentley
125 Doral Kia
126 Lauderdale Mini
127 Tropical Chevrolet Chevy
128 Alfa Romeo of South Miami
129 The Collection Alfa Romeo Miami
130 Bentley Palm Beach
131 Mercedes Benz Pembroke Pines
132 Miami Bugatti
133 Bill Seidle Nissan Mitsubishi
134 Alfa Romeo of North Miami
135 Ferrari of Miami by TheCollection
136 Fiat of North Miami
137 South Miami Fiat
138 The Collection Aston Martin
139 The Collection McLaren



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