BMW thrills in Cannes with Hollywood action and a sustainable marine experience.


Munich. More than 200 fully electric vehicles, a
spectacular short film featuring Hollywood stars and a revolutionary
marine experience: in its second year as Official Partner of the
Cannes Film Festival, BMW majored on sustainable luxury, electrifying
action and progressive mobility on water.

The shuttle service on the transfer routes around the Palais des
Festivals et des Congrès gave the international guests, festival
participants and VIPs the opportunity to experience locally
emission-free premium mobility in a luxury car. The highlight of the
festival fleet was the new BMW i7 M70 xDrive (electric power
consumption combined: 23.8 – 20.8 kWh/100 km in the WLTP cycle). The
most powerful fully electric BMW model also plays a lead role in the
latest BMW Films production. At the heart of the short film “The
debuting at Cannes is a silent car chase sequence featuring
the luxury sedan. Meanwhile, in the port area of the southern French
town, BMW teamed up with boat maker TYDE to unveil a new form of
emission-free mobility on water: The ICON, a revolutionary watercraft
with battery-electric drive and a trailblazing design.

The ICON: innovative marine experience captures the imagination of
an international audience.

The 13.15-metre-long watercraft The ICON represents a maritime
interpretation of emission-free and luxurious mobility. The use of
hydrofoils (wing structures below the water level) enables a top speed
of 30 knots (55 km/h) which, together with a range of more than 50
nautical miles, sees The ICON setting new standards for electrically
powered watercraft. The audience in Cannes were enthralled by the
craft’s almost silent progress with no noticeable swell and its
sumptuously appointed interior.

While project initiator BMW provided the necessary knowhow and
Designworks – the BMW Group’s innovation hub – was charged with the
design of the craft, the conception and realisation work was carried
out by boat maker TYDE. The drive sound and function tones were the
creations of film score composer Hans Zimmer. The ICON is focused on
modern, urban lifestyles and it will be possible for future variants
to be personalised by their customers and used as a means of marine
transport both in the luxury-conscious private sphere and in the
commercial sector.

Star-studded cast and captivating action: “The Calm” is the
latest instalment in the series of BMW Films productions.

The BMW Pavillon at the Port de Cannes not only provided the launch
point for demo runs with The ICON and the venue for fascinating panel
discussions, it also hosted a very special cinematic attraction.
Celebrating its world premiere as part of the festival was the latest
BMW Films production “The Calm”, which boasts both an
illustrious international on-screen cast and star quality behind the
camera. Pom Klementieff and Uma Thurman, whole play the leads in the
breathless spy thriller, also attended the premiere of the
seven-minute short film, together with Hollywood producer Joseph
Kosinski and star director Sam Hargrave[PR1] .

This was a film screening with a twist: the spy flick was shown
exclusively in the rear of the new BMW i7. Ready and waiting to
deliver this extraordinary in-car cinema experience in the quayside
car park on the Côte d’Azur were around 40 examples of the new BMW 7
Series Sedan. Inside these exclusive private cinema lounges, the BMW
Theatre Screen with 31.3-inch panoramic display and integrated
36-channel surround sound system laid on several unforgettable minutes
of premium entertainment. And those who did not have the pleasure of
watching the screening in the luxurious rear compartment of the BMW i7
can also enjoy “The Calm” at home from their couch via the BMW YouTube channel.

BMW i7 M70 xDrive: Electric power consumption in
kWh/100 km combined: 23.8 – 20.8, WLTP.


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