Munich. BMW is presenting THE ICON, a craft offering
emission-free mobility on water. Developed in collaboration with boat
manufacturer TYDE, this watercraft exemplifies an ecosystem
underpinned by a holistic way of thinking that re-defines
emission-free mobility and incorporates travel on water alongside
transportation on the road.
Urban conurbations, in particular, are in need of new and more
sustainable solutions that make sense for the people who live there.
Boat manufacturer TYDE is responsible for the development and
realisation of THE ICON. The design of the innovative watercraft was
created in the studio of BMW Group subsidiary Designworks.
This novel concept sees BMW utilising existing technologies and
knowledge to create an integrated solution offering sustainable
premium mobility in urban areas. The many years of experience of the
BMW i brand in electric mobility combines with the expertise of boat
manufacturer TYDE. With a future-focused design and locally
emission-free drive system, THE ICON also showcases a progressive
interpretation of luxury in the form of responsible pleasure.
THE ICON once again demonstrates how BMW keeps re-thinking mobility.
This approach spans the relentless expansion of electric mobility and
shrinking of environmental footprints throughout the value chain. And
it also includes getting involved in the field of urban transport
management. Through its myriad co-operations with cities,
universities, companies and organisations, and in the areas of
politics and society, the BMW Group is working on solutions that will
re-imagine urban mobility in a more sustainable form. Its aim is to
use innovations to help meet the mobility needs of people and at the
same time safeguard quality of life in urban areas.
